Media in South Korea

Datamonitor's Media in South Korea industry profile is an essential resource for top-level data and analysis covering the Media industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Media in South Korea’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Media in South Korea

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services.. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.. The publishing market is valued at the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports.. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD. For the purpose of this report Asia-Pacific is deemed to comprise of Australia, China, Japan, India, Singapore, South Korea and Taiwan.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Chosun Ilbo 19
KBS (Korean Broadcasting System) 20
MBC (Munhwa Broadcasting Corporation) 21
Seoul Broadcasting System (SBS) 23
MARKET FORECASTS 24
Market value forecast 24
MACROECONOMIC INDICATORS 25
APPENDIX 27
Methodology 27
Industry associations 28
Related Datamonitor research 28
Disclaimer 29
ABOUT DATAMONITOR 30
Premium Reports 30
Summary Reports 30
Datamonitor consulting 30

LIST OF TABLES
Table 1: South Korea media industry value: $ billion, 2006–10(e) 10
Table 2: South Korea media industry segmentation I:% share, by value, 2010(e) 11
Table 3: South Korea media industry segmentation II: % share, by value, 2010(e) 12
Table 4: Chosun Ilbo: key facts 19
Table 5: KBS (Korean Broadcasting System): key facts 20
Table 6: MBC (Munhwa Broadcasting Corporation): key facts 21
Table 7: Seoul Broadcasting System (SBS): key facts 23
Table 8: South Korea media industry value forecast: $ billion, 2010–15 24
Table 9: South Korea size of population (million), 2006–10(e) 25
Table 10: South Korea gdp (constant 2000 prices, $ billion), 2006–10(e) 25
Table 11: South Korea gdp (current prices, $ billion), 2006–10(e) 25
Table 12: South Korea inflation, 2006–10(e) 26
Table 13: South Korea consumer price index (absolute), 2006–10(e) 26
Table 14: South Korea exchange rate, 2006–09(e) 26

LIST OF FIGURES
Figure 1: South Korea media industry value: $ billion, 2006–10(e) 10
Figure 2: South Korea media industry segmentation I:% share, by value, 2010(e) 11
Figure 3: South Korea media industry segmentation II: % share, by value, 2010(e) 12
Figure 4: Forces driving competition in the media industry in South Korea, 2010(e) 13
Figure 5: Drivers of buyer power in the media industry in South Korea, 2010(e) 14
Figure 6: Drivers of supplier power in the media industry in South Korea, 2010(e) 15
Figure 7: Factors influencing the likelihood of new entrants in the media industry in South Korea, 2010(e) 16
Figure 8: Factors influencing the threat of substitutes in the media industry in South Korea, 2010 17
Figure 9: Drivers of degree of rivalry in the media industry in South Korea, 2010 18
Figure 10: South Korea media industry value forecast: $ billion, 2010–15 24


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