As many markets reach over 100% penetration, mobile operators are finding there are almost no completely ‘new’ subscribers to be found. However, one segment of the market that has largely been ignored.....
As many markets reach over 100% penetration, mobile operators are finding there are almost no completely ‘new’ subscribers to be found. However, one segment of the market that has largely been ignored to date is senior citizens. This report analyses the potential market size, discusses the limited operator activity to date and provides strategic advice on how operators should approach this market segment.
Key messages
Operators should recognise the value of the ‘grey pound’
The forgotten segment
How big is the opportunity?
Old doesn’t have to equal low income
Who is addressing this segment today?
Understanding user requirements
Recognise the need for micro-segmentation
More than one type of user for this age group
Figure 1 Number of people aged 60+ by region
Figure 2 Monthly disposable income of household by age of household head in Japan (2005)
Figure 3 GfK’s statistics for age-specific purchasing power in Germany (2005)
Figure 4 A selection of customised devices designed for senior citizens [Ocultar lista de tablas / figuras]
Precio ** (Formato del reporte):
1.100,00$ neto PDF-Datei per E-Mail
libre de costos de envio **Importante: Todos los precios son netos sin impuestos. Depende del país y de su tipo de empresa para pagar los impuestos. Si usted nos da su dirección de facturación, el monto total correcto será indicado en la siguiente orden de proceso. Para más información de impuestos y precios usted nos encuentra en nuestros FAQs
Mensaje para este reporte de investigacion de mercado:
* La cantidad facturada para este estudio se encuentra listada en $ (dolares). Su banco o su institucion financiera calculara la tasa de cambio.
markt-studie.de ist ein unabhängiges Verkaufsportal für Marktstudien, Marktanalysen und Marktforschung.
Unser Angebot umfasst weit über 130.000 Studien mit aktuellen Marktdaten (Marktinformationen, Marktpotentiale, Marktentwicklung, etc.) für Tausende Segmente deutschland-, europa- und weltweit.
Alle Markt-Studien und Branchenreports können bequem online oder per Fax bestellt werden.
Mobile phone services for senior citizens: the forgotten segment (2007) Englisch - , estudio-mercado.es : Portal para reportes de mercado, investigaciones de mercado y analisis de mercado
