Multi-channel Retailing in a Service-oriented Future (Executive Presentation)

This Executive Summary provides a succinct review of all products from the Retail Technology theme for Q1 2007: multi-channel retailing in a service-oriented future. Developing a seamless multi-channel experience requires a fully integrated infrastructure and SOA provides a flexible, cost-effective solution. Despite a slow uptake in the retail industry initially, SOA implementation is set to grow.

Report Highlights


As the growth in eRetailing continues, retailers are increasingly looking to offer a multi-channel approach. Customer expectations are high, however, as retailers refine their offerings to offer a seamless and fully-integrated experience. SOA will need to be deployed to provide this level of service and remain competitive. The roll out a multi-channel offering brings with it a variety of business challenges that will need to be overcome. While SOA may provide the answers, it brings with it more challenges, both at a technical-level and an organization-level. SOA provides a flexible and cost-effective solution for multi-channel retailing compared to traditional approaches. While SOA uptake has been slow in the retail sector, growth is set to rise, and retail SMBs could represent a sizeable portion of the SOA market size if vendors can adapt their go-to-market strategies accordingly.
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ABOUT DATAMONITOR 2
OVERVIEW 4
This product has been designed for delivery in a slide pack format (ppt). 4
Introduction 4
Scope of this report 4
Research and analysis highlights 4
Key reasons to read this report 4
Key Executive Presentation details 5
Executive Summary 5

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