TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 6
Market definition 6
Research highlights 7
Market analysis 8
MARKET VALUE 9
MARKET SEGMENTATION I 10
MARKET SEGMENTATION II 11
FIVE FORCES ANALYSIS 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Substitutes 16
Rivalry 17
LEADING COMPANIES 18
Amazon.com, Inc. 18
Rakuten, Inc. 22
Wal-Mart Stores, Inc. 25
MARKET FORECASTS 29
Market value forecast 29
APPENDIX 30
Methodology 30
Disclaimer 31
ABOUT DATAMONITOR 32
Premium Reports 32
Summary Reports 32
Datamonitor consulting 32
LIST OF TABLES
Table 1: Asia-Pacific online retail sector value: $ million, 2006–10 9
Table 2: Asia-Pacific online retail sector segmentation I:% share, by value, 2010 10
Table 3: Asia-Pacific online retail sector segmentation II: % share, by value, 2010 11
Table 4: Amazon.com, Inc.: key facts 18
Table 5: Amazon.com, Inc.: key financials ($) 19
Table 6: Amazon.com, Inc.: key financial ratios 20
Table 7: Rakuten, Inc.: key facts 22
Table 8: Rakuten, Inc.: key financials ($) 23
Table 9: Rakuten, Inc.: key financials (¥) 23
Table 10: Rakuten, Inc.: key financial ratios 23
Table 11: Wal-Mart Stores, Inc.: key facts 25
Table 12: Wal-Mart Stores, Inc.: key financials ($) 27
Table 13: Wal-Mart Stores, Inc.: key financial ratios 27
Table 14: Asia-Pacific online retail sector value forecast: $ million, 2010–15 29
LIST OF FIGURES
Figure 1: Asia-Pacific online retail sector value: $ million, 2006–10 9
Figure 2: Asia-Pacific online retail sector segmentation I:% share, by value, 2010 10
Figure 3: Asia-Pacific online retail sector segmentation II: % share, by value, 2010 11
Figure 4: Forces driving competition in the online retail sector in Asia-Pacific, 2010 12
Figure 5: Drivers of buyer power in the online retail sector in Asia-Pacific, 2010 13
Figure 6: Drivers of supplier power in the online retail sector in Asia-Pacific, 2010 14
Figure 7: Factors influencing the likelihood of new entrants in the online retail sector in Asia-Pacific, 2010 15
Figure 8: Factors influencing the threat of substitutes in the online retail sector in Asia-Pacific, 2010 16
Figure 9: Drivers of degree of rivalry in the online retail sector in Asia-Pacific, 2010 17
Figure 10: Amazon.com, Inc.: revenues & profitability 20
Figure 11: Amazon.com, Inc.: assets & liabilities 21
Figure 12: Rakuten, Inc.: revenues & profitability 24
Figure 13: Rakuten, Inc.: assets & liabilities 24
Figure 14: Wal-Mart Stores, Inc.: revenues & profitability 28
Figure 15: Wal-Mart Stores, Inc.: assets & liabilities 28
Figure 16: Asia-Pacific online retail sector value forecast: $ million, 2010–15 29
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