TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Amazon.com, Inc. 19
Carrefour S.A. 23
Tesco PLC 27
Wal-Mart Stores, Inc. 31
MARKET FORECASTS 35
Market value forecast 35
APPENDIX 36
Methodology 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38
LIST OF TABLES
Table 1: Europe online retail sector value: $ million, 2006–10 10
Table 2: Europe online retail sector segmentation I:% share, by value, 2010 11
Table 3: Europe online retail sector segmentation II: % share, by value, 2010 12
Table 4: Amazon.com, Inc.: key facts 19
Table 5: Amazon.com, Inc.: key financials ($) 20
Table 6: Amazon.com, Inc.: key financial ratios 21
Table 7: Carrefour S.A.: key facts 23
Table 8: Carrefour S.A.: key financials ($) 24
Table 9: Carrefour S.A.: key financials (€) 25
Table 10: Carrefour S.A.: key financial ratios 25
Table 11: Tesco PLC: key facts 27
Table 12: Tesco PLC: key financials ($) 28
Table 13: Tesco PLC: key financials (£) 28
Table 14: Tesco PLC: key financial ratios 29
Table 15: Wal-Mart Stores, Inc.: key facts 31
Table 16: Wal-Mart Stores, Inc.: key financials ($) 33
Table 17: Wal-Mart Stores, Inc.: key financial ratios 33
Table 18: Europe online retail sector value forecast: $ million, 2010–15 35
LIST OF FIGURES
Figure 1: Europe online retail sector value: $ million, 2006–10 10
Figure 2: Europe online retail sector segmentation I:% share, by value, 2010 11
Figure 3: Europe online retail sector segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the online retail sector in Europe, 2010 13
Figure 5: Drivers of buyer power in the online retail sector in Europe, 2010 14
Figure 6: Drivers of supplier power in the online retail sector in Europe, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the online retail sector in Europe, 2010 16
Figure 8: Factors influencing the threat of substitutes in the online retail sector in Europe, 2010 17
Figure 9: Drivers of degree of rivalry in the online retail sector in Europe, 2010 18
Figure 10: Amazon.com, Inc.: revenues & profitability 21
Figure 11: Amazon.com, Inc.: assets & liabilities 22
Figure 12: Carrefour S.A.: revenues & profitability 26
Figure 13: Carrefour S.A.: assets & liabilities 26
Figure 14: Tesco PLC: revenues & profitability 29
Figure 15: Tesco PLC: assets & liabilities 30
Figure 16: Wal-Mart Stores, Inc.: revenues & profitability 34
Figure 17: Wal-Mart Stores, Inc.: assets & liabilities 34
Figure 18: Europe online retail sector value forecast: $ million, 2010–15 35
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