Online Retail in Germany

Introduction

Online Retail in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany online retail market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The online retail market consists of the total revenues generated through the sale of retail goods via online channels, valued at retail selling price. The market values exclude travel and ticket bookings, online corporate purchasing, and online auction transactions. All currency conversions are calculated using constant 2010 annual average exchange rates.

*The German online retail sector had total revenue of $24.2 billion in 2010, representing a compound annual growth rate (CAGR) of 15.7% between 2006 and 2010.

*Electronics sales proved the most lucrative for the German online retail sector in 2010, with total revenues of $5.9 billion, equivalent to 24.5% of the sector's overall value.

*The performance of the sector is forecast to decelerate, with an anticipated CAGR of 12.5% for the five-year period 2010 - 2015, which is expected to drive the sector to a value of $43.8 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Germany

Leading company profiles reveal details of key online retail market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany online retail market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Germany economy

Key Questions Answered

What was the size of the Germany online retail market by value in 2010?

What will be the size of the Germany online retail market in 2015?

What factors are affecting the strength of competition in the Germany online retail market?

How has the market performed over the last five years?

What are the main segments that make up Germany's online retail market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Amazon.com, Inc. 19
Metro AG 23
Otto (GmbH & Co KG) 27
MARKET FORECASTS 30
Market value forecast 30
MACROECONOMIC INDICATORS 31
APPENDIX 33
Methodology 33
Disclaimer 34
ABOUT DATAMONITOR 35
Premium Reports 35
Summary Reports 35
Datamonitor consulting 35

LIST OF TABLES
Table 1: Germany online retail sector value: $ million, 2006–10 10
Table 2: Germany online retail sector segmentation I:% share, by value, 2010 11
Table 3: Germany online retail sector segmentation II: % share, by value, 2010 12
Table 4: Amazon.com, Inc.: key facts 19
Table 5: Amazon.com, Inc.: key financials ($) 20
Table 6: Amazon.com, Inc.: key financial ratios 21
Table 7: Metro AG: key facts 23
Table 8: Metro AG: key financials ($) 24
Table 9: Metro AG: key financials (€) 24
Table 10: Metro AG: key financial ratios 25
Table 11: Otto (GmbH & Co KG): key facts 27
Table 12: Otto (GmbH & Co KG): key financials ($) 28
Table 13: Otto (GmbH & Co KG): key financials (€) 28
Table 14: Otto (GmbH & Co KG): key financial ratios 28
Table 15: Germany online retail sector value forecast: $ million, 2010–15 30
Table 16: Germany size of population (million), 2006–10 31
Table 17: Germany GDP (constant 2000 prices, $ billion), 2006–10 31
Table 18: Germany GDP (current prices, $ billion), 2006–10 31
Table 19: Germany inflation, 2006–10 32
Table 20: Germany consumer price index (absolute), 2006–10 32
Table 21: Germany exchange rate, 2006–10 32

LIST OF FIGURES
Figure 1: Germany online retail sector value: $ million, 2006–10 10
Figure 2: Germany online retail sector segmentation I:% share, by value, 2010 11
Figure 3: Germany online retail sector segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the online retail sector in Germany, 2010 13
Figure 5: Drivers of buyer power in the online retail sector in Germany, 2010 14
Figure 6: Drivers of supplier power in the online retail sector in Germany, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the online retail sector in Germany, 2010 16
Figure 8: Factors influencing the threat of substitutes in the online retail sector in Germany, 2010 17
Figure 9: Drivers of degree of rivalry in the online retail sector in Germany, 2010 18
Figure 10: Amazon.com, Inc.: revenues & profitability 21
Figure 11: Amazon.com, Inc.: assets & liabilities 22
Figure 12: Metro AG: revenues & profitability 25
Figure 13: Metro AG: assets & liabilities 26
Figure 14: Otto (GmbH & Co KG): revenues & profitability 29
Figure 15: Otto (GmbH & Co KG): assets & liabilities 29
Figure 16: Germany online retail sector value forecast: $ million, 2010–15 30


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