TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Colgate-Palmolive Company 22
The Procter & Gamble Company 27
GlaxoSmithKline Plc 32
MARKET DISTRIBUTION 36
MARKET FORECASTS 37
Market value forecast 37
Market volume forecast 38
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Europe oral hygiene market value: $ million, 2005–09 10
Table 2: Europe oral hygiene market volume: million units, 2005–09 11
Table 3: Europe oral hygiene market segmentation I:% share, by value, 2009 12
Table 4: Europe oral hygiene market segmentation II: % share, by value, 2009 13
Table 5: Europe oral hygiene market share: % share, by value, 2009 14
Table 6: Colgate-Palmolive Company: key facts 22
Table 7: Colgate-Palmolive Company: key financials ($) 25
Table 8: Colgate-Palmolive Company: key financial ratios 25
Table 9: The Procter & Gamble Company: key facts 27
Table 10: The Procter & Gamble Company: key financials ($) 30
Table 11: The Procter & Gamble Company: key financial ratios 30
Table 12: GlaxoSmithKline Plc: key facts 32
Table 13: GlaxoSmithKline Plc: key financials ($) 34
Table 14: GlaxoSmithKline Plc: key financials (£) 34
Table 15: GlaxoSmithKline Plc: key financial ratios 34
Table 16: Europe oral hygiene market distribution: % share, by value, 2009 36
Table 17: Europe oral hygiene market value forecast: $ million, 2009–14 37
Table 18: Europe oral hygiene market volume forecast: million units, 2009–14 38
LIST OF FIGURES
Figure 1: Europe oral hygiene market value: $ million, 2005–09 10
Figure 2: Europe oral hygiene market volume: million units, 2005–09 11
Figure 3: Europe oral hygiene market segmentation I:% share, by value, 2009 12
Figure 4: Europe oral hygiene market segmentation II: % share, by value, 2009 13
Figure 5: Europe oral hygiene market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the oral hygiene market in Europe, 2009 15
Figure 7: Drivers of buyer power in the oral hygiene market in Europe, 2009 17
Figure 8: Drivers of supplier power in the oral hygiene market in Europe, 2009 18
Figure 9: Factors influencing the likelihood of new entrants in the oral hygiene market in Europe, 2009 19
Figure 10: Factors influencing the threat of substitutes in the oral hygiene market in Europe, 2009 20
Figure 11: Drivers of degree of rivalry in the oral hygiene market in Europe, 2009 21
Figure 12: Colgate-Palmolive Company: revenues & profitability 26
Figure 13: Colgate-Palmolive Company: assets & liabilities 26
Figure 14: The Procter & Gamble Company: revenues & profitability 31
Figure 15: The Procter & Gamble Company: assets & liabilities 31
Figure 16: GlaxoSmithKline Plc: revenues & profitability 35
Figure 17: GlaxoSmithKline Plc: assets & liabilities 35
Figure 18: Europe oral hygiene market distribution: % share, by value, 2009 36
Figure 19: Europe oral hygiene market value forecast: $ million, 2009–14 37
Figure 20: Europe oral hygiene market volume forecast: million units, 2009–14 38
[Cerrar la tabla de contenidos]
