TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
The Procter & Gamble Company 22
Colgate-Palmolive Company 27
Johnson & Johnson 32
MARKET DISTRIBUTION 36
MARKET FORECASTS 37
Market value forecast 37
Market volume forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: United States oral hygiene market value: $ million, 2005–09 10
Table 2: United States oral hygiene market volume: million units, 2005–09 11
Table 3: United States oral hygiene market segmentation I:% share, by value, 2009 12
Table 4: United States oral hygiene market segmentation II: % share, by value, 2009 13
Table 5: United States oral hygiene market share: % share, by value, 2009 14
Table 6: The Procter & Gamble Company: key facts 22
Table 7: The Procter & Gamble Company: key financials ($) 24
Table 8: The Procter & Gamble Company: key financial ratios 25
Table 9: Colgate-Palmolive Company: key facts 27
Table 10: Colgate-Palmolive Company: key financials ($) 29
Table 11: Colgate-Palmolive Company: key financial ratios 30
Table 12: Johnson & Johnson: key facts 32
Table 13: Johnson & Johnson: key financials ($) 34
Table 14: Johnson & Johnson: key financial ratios 34
Table 15: United States oral hygiene market distribution: % share, by value, 2009 36
Table 16: United States oral hygiene market value forecast: $ million, 2009–14 37
Table 17: United States oral hygiene market volume forecast: million units, 2009–14 38
Table 18: United States size of population (million), 2005–09 39
Table 19: United States gdp (constant 2000 prices, $ billion), 2005–09 39
Table 20: United States gdp (current prices, $ billion), 2005–09 39
Table 21: United States inflation, 2005–09 40
Table 22: United States consumer price index (absolute), 2005–09 40
Table 23: United States exchange rate, 2005–09 40
LIST OF FIGURES
Figure 1: United States oral hygiene market value: $ million, 2005–09 10
Figure 2: United States oral hygiene market volume: million units, 2005–09 11
Figure 3: United States oral hygiene market segmentation I:% share, by value, 2009 12
Figure 4: United States oral hygiene market segmentation II: % share, by value, 2009 13
Figure 5: United States oral hygiene market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the oral hygiene market in the United States, 2009 15
Figure 7: Drivers of buyer power in the oral hygiene market in the United States, 2009 17
Figure 8: Drivers of supplier power in the oral hygiene market in the United States, 2009 18
Figure 9: Factors influencing the likelihood of new entrants in the oral hygiene market in the United States, 2009 19
Figure 10: Factors influencing the threat of substitutes in the oral hygiene market in the United States, 2009 20
Figure 11: Drivers of degree of rivalry in the oral hygiene market in the United States, 2009 21
Figure 12: The Procter & Gamble Company: revenues & profitability 25
Figure 13: The Procter & Gamble Company: assets & liabilities 26
Figure 14: Colgate-Palmolive Company: revenues & profitability 30
Figure 15: Colgate-Palmolive Company: assets & liabilities 31
Figure 16: Johnson & Johnson: revenues & profitability 35
Figure 17: Johnson & Johnson: assets & liabilities 35
Figure 18: United States oral hygiene market distribution: % share, by value, 2009 36
Figure 19: United States oral hygiene market value forecast: $ million, 2009–14 37
Figure 20: United States oral hygiene market volume forecast: million units, 2009–14 38
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