TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Burgo Group SpA 19
Svenska Cellulosa Aktiebolaget 21
MARKET FORECASTS 25
Market value forecast 25
Market volume forecast 26
MACROECONOMIC INDICATORS 27
APPENDIX 29
Methodology 29
Industry associations 30
Disclaimer 31
ABOUT DATAMONITOR 32
Premium Reports 32
Summary Reports 32
Datamonitor consulting 32
LIST OF TABLES
Table 1: Italy paper & paperboard market value: $ million, 2006–10 10
Table 2: Italy paper & paperboard market volume: million metric tons, 2006–10 11
Table 3: Italy paper & paperboard market segmentation: % share, by value, 2010 12
Table 4: Burgo Group SpA: key facts 19
Table 5: Svenska Cellulosa Aktiebolaget: key facts 21
Table 6: Svenska Cellulosa Aktiebolaget: key financials ($) 22
Table 7: Svenska Cellulosa Aktiebolaget: key financials (SEK) 23
Table 8: Svenska Cellulosa Aktiebolaget: key financial ratios 23
Table 9: Italy paper & paperboard market value forecast: $ million, 2010–15 25
Table 10: Italy paper & paperboard market volume forecast: million metric tons, 2010–15 26
Table 11: Italy size of population (million), 2006–10 27
Table 12: Italy gdp (constant 2000 prices, $ billion), 2006–10 27
Table 13: Italy gdp (current prices, $ billion), 2006–10 27
Table 14: Italy inflation, 2006–10 28
Table 15: Italy consumer price index (absolute), 2006–10 28
Table 16: Italy exchange rate, 2006–10 28
LIST OF FIGURES
Figure 1: Italy paper & paperboard market value: $ million, 2006–10 10
Figure 2: Italy paper & paperboard market volume: million metric tons, 2006–10 11
Figure 3: Italy paper & paperboard market segmentation: % share, by value, 2010 12
Figure 4: Forces driving competition in the paper & paperboard market in Italy, 2010 13
Figure 5: Drivers of buyer power in the paper & paperboard market in Italy, 2010 14
Figure 6: Drivers of supplier power in the paper & paperboard market in Italy, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the paper & paperboard market in Italy, 2010 16
Figure 8: Factors influencing the threat of substitutes in the paper & paperboard market in Italy, 2010 17
Figure 9: Drivers of degree of rivalry in the paper & paperboard market in Italy, 2010 18
Figure 10: Svenska Cellulosa Aktiebolaget: revenues & profitability 24
Figure 11: Svenska Cellulosa Aktiebolaget: assets & liabilities 24
Figure 12: Italy paper & paperboard market value forecast: $ million, 2010–15 25
Figure 13: Italy paper & paperboard market volume forecast: million metric tons, 2010–15 26
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