TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Beiersdorf AG 22
Unilever 27
Henkel KGaA 31
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: Germany personal hygiene market value: $ million, 2005–09(e) 10
Table 2: Germany personal hygiene market volume: million units, 2005–09(e) 11
Table 3: Germany personal hygiene market segmentation I:% share, by value, 2009(e) 12
Table 4: Germany personal hygiene market segmentation II: % share, by value, 2009(e) 13
Table 5: Germany personal hygiene market share: % share, by value, 2009(e) 14
Table 6: Beiersdorf AG: key facts 22
Table 7: Beiersdorf AG: key financials ($) 24
Table 8: Beiersdorf AG: key financials (€) 24
Table 9: Beiersdorf AG: key financial ratios 25
Table 10: Unilever: key facts 27
Table 11: Unilever: key financials ($) 29
Table 12: Unilever: key financials (€) 29
Table 13: Unilever: key financial ratios 29
Table 14: Henkel KGaA: key facts 31
Table 15: Henkel KGaA: key financials ($) 33
Table 16: Henkel KGaA: key financials (€) 33
Table 17: Henkel KGaA: key financial ratios 33
Table 18: Germany personal hygiene market distribution: % share, by value, 2009(e) 35
Table 19: Germany personal hygiene market value forecast: $ million, 2009–14 36
Table 20: Germany personal hygiene market volume forecast: million units, 2009–14 37
Table 21: Germany size of population (million), 2005–09 38
Table 22: Germany gdp (constant 2000 prices, $ billion), 2005–09 38
Table 23: Germany gdp (current prices, $ billion), 2005–09 38
Table 24: Germany inflation, 2005–09 39
Table 25: Germany consumer price index (absolute), 2005–09 39
Table 26: Germany exchange rate, 2005–09 39
LIST OF FIGURES
Figure 1: Germany personal hygiene market value: $ million, 2005–09(e) 10
Figure 2: Germany personal hygiene market volume: million units, 2005–09(e) 11
Figure 3: Germany personal hygiene market segmentation I:% share, by value, 2009(e) 12
Figure 4: Germany personal hygiene market segmentation II: % share, by value, 2009(e) 13
Figure 5: Germany personal hygiene market share: % share, by value, 2009(e) 14
Figure 6: Forces driving competition in the personal hygiene market in Germany, 2009 15
Figure 7: Drivers of buyer power in the personal hygiene market in Germany, 2009 16
Figure 8: Drivers of supplier power in the personal hygiene market in Germany, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the personal hygiene market in Germany, 2009 18
Figure 10: Factors influencing the threat of substitutes in the personal hygiene market in Germany, 2009 20
Figure 11: Drivers of degree of rivalry in the personal hygiene market in Germany, 2009 21
Figure 12: Beiersdorf AG: revenues & profitability 25
Figure 13: Beiersdorf AG: assets & liabilities 26
Figure 14: Unilever: revenues & profitability 30
Figure 15: Unilever: assets & liabilities 30
Figure 16: Henkel KGaA: revenues & profitability 34
Figure 17: Henkel KGaA: assets & liabilities 34
Figure 18: Germany personal hygiene market distribution: % share, by value, 2009(e) 35
Figure 19: Germany personal hygiene market value forecast: $ million, 2009–14 36
Figure 20: Germany personal hygiene market volume forecast: million units, 2009–14 37
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