Power Sports Market: Banking on Side by Side (SxS) ATV Segment

The two major segments of the power sports industry – core All Terrain Vehicles (ATVs) and snowmobiles has not been performing to the levels expected by the industry in the last two years. The only silver lining of the hitherto sluggish power sports industry is the side by side or SxS ATV segment that is growing in double-digits.

While the core ATV segment has grown in double-digits till 2004, sales have plummeted showing signs of a maturing industry. Snowmobile segment of the power sports industry, on other hand has seen declining unit sales over the last ten years mostly because of inadequate snowfall that used to support riding seasons.

In the maturing ATV segment – SxS is gaining popularity because of the convenience of seating a second passenger along side the driver – a concept that was not explored earlier. As a result, the SxS segment is growing in double-digits but the most striking growth is achieved by the recreational sub-segment of the SxS ATV segment.

The three major brands that have gained popularity in the SxS segment are Polaris Ranger, Yamaha Rhino and the Kawasaki Mule. While Polaris has a significant presence in the SxS segment, the snowmobile major Arctic Cat is also taking keen interest in this segment.

Report Highlights

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1. Power Sports Industry: Structure and Size

2. All Terrain Vehicles Market (ATVs)

2.1 ATV Market – Global
2.2 ATV Market – United States

3. Snowmobile Market

3.1 Snowmobile Market – Global
3.2 Snowmobile Market – United States

4. Heavyweight Motorcycles

5. Recreational SxS ATV – Major growth driver

6. Power Sports Industry: Competitive Landscape

6.1 Market Share – ATV Industry
6.2 Market Share – Snowmobile Industry
6.3 Market Share – Heavyweight Motorcycles

7. Company Profiles

7.1 Polaris
7.1.1 All Terrain Vehicles (ATVs)
7.1.2 Snowmobiles
7.1.3 Motorcycles

7.2 Arctic Cat
7.2.1 All Terrain Vehicles (ATVs)
7.2.2 Snowmobiles

8. Future Market Potential
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Table 4.1: Sales of Motorcycles in N.America by Segment: 2006


Figure 2.1: Global ATV sales in units: 1995 – 2006
Figure 2.2: US ATV sales in units: 2002 – 2006
Figure 3.1: Global Snowmobile sales in units: 1995 – 2006
Figure 3.2: Snowmobile sales by Geography (Units): 2007
Figure 3.3: US Snowmobile Sales (US$ Million): 1997– 2007
Figure 4.1: Sales of Top-Three off-Highway Motorcycles (‘000 units): 2001-2006
Figure 4.2: Market Share of Cruiser and Touring Motorcycles – North America: 2006
Figure 4.3: US Heavyweight Motorcycle Registration (‘000 Units): 2002-2006
Figure 5.1: SxS ATV Market by Segment – North America: 2006
Figure 6.1: Global ATV Market: Share of Leading Companies: 2006
Figure 6.2: Global Snowmobile Market: Share of Leading Companies: 2006
Figure 6.3: US Heavyweight Motorcycle Market: Share of Leading Companies: 2006
Figure 6.4: European Heavyweight Motorcycle Market: Share of Leading Companies: 2006
Figure 7.1: Polaris – ATV Sales (Value): 2001-2007
Figure 7.2: Polaris – Snowmobile Sales (Value): 2001-2007
Figure 7.3: Polaris – Sales of Victory Motorcycle (Value): 2001-2007
Figure 7.4: Arctic Cat – ATV Sales (Value): 2001-2007
Figure 7.5: Arctic Cat – Snowmobile Sales (Value): 2001-2007
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