Printed Media Sales via Key Retail Formats in Ireland to 2013

Introduction

Datamonitor's 'Printed Media Sales via Key Retail Formats in Ireland to 2013' databook provides market value data for three key market segments and eight key retail distribution channels. It focuses on data and analysis of market revenues and segmentation. It also provides historic and forecast data, as well as a comparison against the top five countries in the market.

Scope

*Printed media retail sales revenues and analysis from 2003 to 2008 and forecast values up to 2013

*Market value of three categories: books, magazines and newspapers

*Current and forecast analysis of sales via major retail channels in the printed media industry as well as its sub-categories

Highlights

Printed Media retail sales in Ireland increased at a compound annual growth rate of 3.4% between 2003 and 2008.

Newspapers sales led the printed media market with a share of 69.7% in 2008. Convenience stores and gas stations were the leading retail format for newspapers in 2008.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales

*Develop business strategies by understanding the quantitative trends within the printed media market in Ireland

*Understand the future direction of the market with reliable historical data and full five year forecasting


Report Highlights

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TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
PRINTED MEDIA RETAIL SALES OVERVIEW 6
Printed media retail market definition 6
Printed media sales overview 7
Printed media retail sales value, 2003–08 8
Printed media retail sales value, 2008–13 10
PRINTED MEDIA MARKET SEGMENTATION 12
Market sales analysis by category, 2003–08 12
Market sales analysis by category, 2008–13 15
PRINTED MEDIA SALES ANALYSIS BY KEY RETAIL FORMATS 18
Retail format definitions 18
Printed media sales analysis by key retail formats, overview 21
Printed media sales analysis by key retail formats, 2003–08 22
Printed media sales analysis by key retail formats, 2008–13 23
BOOKS SALES ANALYSIS BY KEY RETAIL FORMATS 24
Books sales analysis by key retail formats, overview 24
Books sales analysis by key retail formats, 2003–08 25
Books sales analysis by key retail formats, 2008–13 26
MAGAZINES SALES ANALYSIS BY KEY RETAIL FORMATS 27
Magazines sales analysis by key retail formats, overview 27
Magazines sales analysis by key retail formats, 2003–08 28
Magazines sales analysis by key retail formats, 2008–13 29
NEWSPAPERS SALES ANALYSIS BY KEY RETAIL FORMATS 30
Newspapers sales analysis by key retail formats, overview 30
Newspapers sales analysis by key retail formats, 2003–08 31
Newspapers sales analysis by key retail formats, 2008–13 32
PRINTED MEDIA RETAIL SALES – COUNTRY COMPARISON 33
Printed media retail sales value of top five countries, 2003–13 33
APPENDIX 35
Methodology 35
Related research 36
Datamonitor consulting 36
Disclaimer 36


LIST OF FIGURES
Figure 1: Sales of printed media in Ireland, value ($m), 2003–13 7
Figure 2: Sales of printed media in Ireland, value ($m), 2003–08 8
Figure 3: Forecast sales of printed media in Ireland, value ($m), 2008–13 10
Figure 4: Sales of printed media in Ireland, value break down by category ($m), 2003–08 12
Figure 5: Sales of printed media in Ireland, value break down by category (%), 2008 14
Figure 6: Forecast sales of printed media in Ireland, value break down by category ($m), 2008–13 15
Figure 7: Sales of printed media in Ireland, value break down by category (%), 2013 17
Figure 8: Printed media, Ireland, revenue split by key retail formats (%), 2008 21
Figure 9: Books, Ireland, revenue split by key retail formats (%), 2008 24
Figure 10: Magazines, Ireland, revenue split by key retail formats (%), 2008 27
Figure 11: Newspapers, Ireland, revenue split by key retail formats (%), 2008 30
Figure 12: Printed media, growth comparison (value $m), top five countries 33


LIST OF TABLES
Table 1: Printed media retail market definition 6
Table 2: Sales of printed media in Ireland, value ($m), 2003–13 7
Table 3: Sales of printed media in Ireland, value ($m and €m), 2003–08 9
Table 4: Forecast sales of printed media in Ireland, value ($m and €m), 2008–13 11
Table 5: Sales of printed media in Ireland, value break down by category ($m), 2003–08 13
Table 6: Forecast sales of printed media in Ireland, value break down by category ($m), 2008–13 16
Table 7: (Part 1) Retail format definitions 18
Table 8: (Part 2) Retail format definitions 19
Table 9: (Part 3) Retail format definitions 20
Table 10: Printed media, Ireland, revenues split by key retail formats ($m), 2003–08 22
Table 11: Printed media forecast, Ireland, revenues split by key retail formats ($m), 2008–13 23
Table 12: Books, Ireland, revenues split by key retail formats ($m), 2003–08 25
Table 13: Books forecast, Ireland, revenues split by key retail formats ($m), 2008–13 26
Table 14: Magazines, Ireland, revenues split by key retail formats ($m), 2003–08 28
Table 15: Magazines forecast, Ireland, revenues split by key retail formats ($m), 2008–13 29
Table 16: Newspapers, Ireland, revenues split by key retail formats ($m), 2003–08 31
Table 17: Newspapers forecast, Ireland, revenues split by key retail formats ($m), 2008–13 32
Table 18: Global printed media market split (value $m), top five countries 34



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