TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Arnoldo Mondadori Editore SpA 22
Gruppo Editoriale L'Espresso S.p.A 26
RCS Media Group SpA 30
MARKET FORECASTS 35
Market value forecast 35
MACROECONOMIC INDICATORS 36
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Italy publishing market value: $ billion, 2005–09(e) 10
Table 2: Italy publishing market segmentation I:% share, by value, 2009(e) 11
Table 3: Italy publishing market segmentation II: % share, by value, 2009(e) 12
Table 4: Arnoldo Mondadori Editore SpA: key facts 22
Table 5: Arnoldo Mondadori Editore SpA: key financials ($) 23
Table 6: Arnoldo Mondadori Editore SpA: key financials (€) 24
Table 7: Arnoldo Mondadori Editore SpA: key financial ratios 24
Table 8: Gruppo Editoriale L'Espresso S.p.A: key facts 26
Table 9: Gruppo Editoriale L'Espresso S.p.A: key financials ($) 27
Table 10: Gruppo Editoriale L'Espresso S.p.A: key financials (€) 28
Table 11: Gruppo Editoriale L'Espresso S.p.A: key financial ratios 28
Table 12: RCS Media Group SpA: key facts 30
Table 13: RCS Media Group SpA: key financials ($) 32
Table 14: RCS Media Group SpA: key financials (€) 32
Table 15: RCS Media Group SpA: key financial ratios 33
Table 16: Italy publishing market value forecast: $ billion, 2009–14 35
Table 17: Italy size of population (million), 2005–09 36
Table 18: Italy GDP (constant 2000 prices, $ billion), 2005–09 36
Table 19: Italy GDP (current prices, $ billion), 2005–09 36
Table 20: Italy inflation, 2005–09 37
Table 21: Italy consumer price index (absolute), 2005–09 37
Table 22: Italy exchange rate, 2005–09 37
LIST OF FIGURES
Figure 1: Italy publishing market value: $ billion, 2005–09(e) 10
Figure 2: Italy publishing market segmentation I:% share, by value, 2009(e) 11
Figure 3: Italy publishing market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the publishing market in Italy, 2009 13
Figure 5: Drivers of buyer power in the publishing market in Italy, 2009 15
Figure 6: Drivers of supplier power in the publishing market in Italy, 2009 17
Figure 7: Factors influencing the likelihood of new entrants in the publishing market in Italy, 2009 18
Figure 8: Factors influencing the threat of substitutes in the publishing market in Italy, 2009 20
Figure 9: Drivers of degree of rivalry in the publishing market in Italy, 2009 21
Figure 10: Arnoldo Mondadori Editore SpA: revenues & profitability 25
Figure 11: Arnoldo Mondadori Editore SpA: assets & liabilities 25
Figure 12: Gruppo Editoriale L'Espresso S.p.A: revenues & profitability 29
Figure 13: Gruppo Editoriale L'Espresso S.p.A: assets & liabilities 29
Figure 14: RCS Media Group SpA: revenues & profitability 33
Figure 15: RCS Media Group SpA: assets & liabilities 34
Figure 16: Italy publishing market value forecast: $ billion, 2009–14 35
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