TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
The Asahi Shimbun Company 22
Kodansha Limited 23
Nikkei Business Publications, Inc. 24
MARKET FORECASTS 26
Market value forecast 26
MACROECONOMIC INDICATORS 27
APPENDIX 29
Methodology 29
Industry associations 30
Related Datamonitor research 30
Disclaimer 31
ABOUT DATAMONITOR 32
Premium Reports 32
Summary Reports 32
Datamonitor consulting 32
LIST OF TABLES
Table 1: Japan publishing market value: $ billion, 2005–09(e) 10
Table 2: Japan publishing market segmentation I:% share, by value, 2009(e) 11
Table 3: Japan publishing market segmentation II: % share, by value, 2009(e) 12
Table 4: The Asahi Shimbun Company: key facts 22
Table 5: Kodansha Limited: key facts 23
Table 6: Nikkei Business Publications, Inc.: key facts 24
Table 7: Japan publishing market value forecast: $ billion, 2009–14 26
Table 8: Japan size of population (million), 2005–09 27
Table 9: Japan GDP (constant 2000 prices, $ billion), 2005–09 27
Table 10: Japan GDP (current prices, $ billion), 2005–09 27
Table 11: Japan inflation, 2005–09 28
Table 12: Japan consumer price index (absolute), 2005–09 28
Table 13: Japan exchange rate, 2005–09 28
LIST OF FIGURES
Figure 1: Japan publishing market value: $ billion, 2005–09(e) 10
Figure 2: Japan publishing market segmentation I:% share, by value, 2009(e) 11
Figure 3: Japan publishing market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the publishing market in Japan, 2009 13
Figure 5: Drivers of buyer power in the publishing market in Japan, 2009 15
Figure 6: Drivers of supplier power in the publishing market in Japan, 2009 17
Figure 7: Factors influencing the likelihood of new entrants in the publishing market in Japan, 2009 18
Figure 8: Factors influencing the threat of substitutes in the publishing market in Japan, 2009 20
Figure 9: Drivers of degree of rivalry in the publishing market in Japan, 2009 21
Figure 10: Japan publishing market value forecast: $ billion, 2009–14 26
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