TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Axel Springer AG 22
Bertelsmann AG 26
Lagardere SCA 30
RCS Media Group SpA 34
MARKET FORECASTS 39
Market value forecast 39
MACROECONOMIC INDICATORS 40
APPENDIX 42
Methodology 42
Industry associations 43
Related Datamonitor research 43
Disclaimer 45
ABOUT DATAMONITOR 46
Premium Reports 46
Summary Reports 46
Datamonitor consulting 46
LIST OF TABLES
Table 1: Spain publishing market value: $ billion, 2005–09(e) 10
Table 2: Spain publishing market segmentation I:% share, by value, 2009(e) 11
Table 3: Spain publishing market segmentation II: % share, by value, 2009(e) 12
Table 4: Axel Springer AG: key facts 22
Table 5: Axel Springer AG: key financials ($) 23
Table 6: Axel Springer AG: key financials (€) 23
Table 7: Axel Springer AG: key financial ratios 24
Table 8: Bertelsmann AG: key facts 26
Table 9: Bertelsmann AG: key financials ($) 27
Table 10: Bertelsmann AG: key financials (€) 28
Table 11: Bertelsmann AG: key financial ratios 28
Table 12: Lagardere SCA: key facts 30
Table 13: Lagardere SCA: key financials ($) 31
Table 14: Lagardere SCA: key financials (€) 31
Table 15: Lagardere SCA: key financial ratios 32
Table 16: RCS Media Group SpA: key facts 34
Table 17: RCS Media Group SpA: key financials ($) 36
Table 18: RCS Media Group SpA: key financials (€) 36
Table 19: RCS Media Group SpA: key financial ratios 37
Table 20: Spain publishing market value forecast: $ billion, 2009–14 39
Table 21: Spain size of population (million), 2005–09 40
Table 22: Spain GDP (constant 2000 prices, $ billion), 2005–09 40
Table 23: Spain GDP (current prices, $ billion), 2005–09 40
Table 24: Spain inflation, 2005–09 41
Table 25: Spain consumer price index (absolute), 2005–09 41
Table 26: Spain exchange rate, 2005–09 41
LIST OF FIGURES
Figure 1: Spain publishing market value: $ billion, 2005–09(e) 10
Figure 2: Spain publishing market segmentation I:% share, by value, 2009(e) 11
Figure 3: Spain publishing market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the publishing market in Spain, 2009 13
Figure 5: Drivers of buyer power in the publishing market in Spain, 2009 15
Figure 6: Drivers of supplier power in the publishing market in Spain, 2009 17
Figure 7: Factors influencing the likelihood of new entrants in the publishing market in Spain, 2009 18
Figure 8: Factors influencing the threat of substitutes in the publishing market in Spain, 2009 20
Figure 9: Drivers of degree of rivalry in the publishing market in Spain, 2009 21
Figure 10: Axel Springer AG: revenues & profitability 24
Figure 11: Axel Springer AG: assets & liabilities 25
Figure 12: Bertelsmann AG: revenues & profitability 29
Figure 13: Bertelsmann AG: assets & liabilities 29
Figure 14: Lagardere SCA: revenues & profitability 32
Figure 15: Lagardere SCA: assets & liabilities 33
Figure 16: RCS Media Group SpA: revenues & profitability 37
Figure 17: RCS Media Group SpA: assets & liabilities 38
Figure 18: Spain publishing market value forecast: $ billion, 2009–14 39
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