TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
BP plc 20
Exxon Mobil Corporation 23
Royal Dutch Shell plc 26
TOTAL S.A. 29
MARKET FORECASTS 33
Market value forecast 33
APPENDIX 34
Methodology 34
Industry associations 35
Related Datamonitor research 35
Disclaimer 36
ABOUT DATAMONITOR 37
Premium Reports 37
Summary Reports 37
Datamonitor consulting 37
LIST OF TABLES
Table 1: Europe service stations industry value: $ billion, 2006–10 10
Table 2: Europe service stations industry segmentation I:% share, by value, 2010 11
Table 3: Europe service stations industry segmentation II: % share, by value, 2010 12
Table 4: BP plc: key facts 20
Table 5: BP plc: key financials ($) 21
Table 6: BP plc: key financial ratios 21
Table 7: Exxon Mobil Corporation: key facts 23
Table 8: Exxon Mobil Corporation: key financials ($) 24
Table 9: Exxon Mobil Corporation: key financial ratios 24
Table 10: Royal Dutch Shell plc: key facts 26
Table 11: Royal Dutch Shell plc: key financials ($) 27
Table 12: Royal Dutch Shell plc: key financial ratios 27
Table 13: TOTAL S.A.: key facts 29
Table 14: TOTAL S.A.: key financials ($) 31
Table 15: TOTAL S.A.: key financials (€) 31
Table 16: TOTAL S.A.: key financial ratios 31
Table 17: Europe service stations industry value forecast: $ billion, 2010–15 33
LIST OF FIGURES
Figure 1: Europe service stations industry value: $ billion, 2006–10 10
Figure 2: Europe service stations industry segmentation I:% share, by value, 2010 11
Figure 3: Europe service stations industry segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the service stations industry in Europe, 2010 13
Figure 5: Drivers of buyer power in the service stations industry in Europe, 2010 14
Figure 6: Drivers of supplier power in the service stations industry in Europe, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the service stations industry in Europe, 2010 16
Figure 8: Factors influencing the threat of substitutes in the service stations industry in Europe, 2010 18
Figure 9: Drivers of degree of rivalry in the service stations industry in Europe, 2010 19
Figure 10: BP plc: revenues & profitability 22
Figure 11: BP plc: assets & liabilities 22
Figure 12: Exxon Mobil Corporation: revenues & profitability 25
Figure 13: Exxon Mobil Corporation: assets & liabilities 25
Figure 14: Royal Dutch Shell plc: revenues & profitability 28
Figure 15: Royal Dutch Shell plc: assets & liabilities 28
Figure 16: TOTAL S.A.: revenues & profitability 32
Figure 17: TOTAL S.A.: assets & liabilities 32
Figure 18: Europe service stations industry value forecast: $ billion, 2010–15 33
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