Skincare in Indonesia to 2014

Introduction

This databook provides key data and information on the skincare market in Indonesia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on six categories: facial care, body care, hand care, suncare, make-up remover and depilatories

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the skincare market, including company overview, key facts and business description

Highlights

The market for skincare in Indonesia increased at a compound annual growth rate of 6.9% between 2004 and 2009.

The facial care category led the skincare market in Indonesia, accounting for a share of 64.9%.

Leading players in Indonesian skincare market include Martha Tilaar Group, Unilever and PT Mustika Ratu.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the skincare market in Indonesia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: skincare 2
Summary category level: body care 3
Summary category level: depilatories 4
Summary category level: hand care 5
Summary category level: facial care 6
Summary category level: make-up remover 7
Summary category level: suncare 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Indonesian Rupiah), 2004?09 27
Value analysis (Indonesian Rupiah), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 4 Leading Company Profile 49
Unilever 49
Chapter 5 Category Analysis: Body Care 51
Value analysis (Indonesian Rupiah), 2004?09 51
Value analysis (Indonesian Rupiah), 2009?14 52
Value analysis (US dollars), 2004?09 54
Value analysis (US dollars), 2009?14 54
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company and brand share analysis 59
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Depilatories 69
Value analysis (Indonesian Rupiah), 2004?09 69
Value analysis (Indonesian Rupiah), 2009?14 70
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 71
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Category Analysis: Hand Care 82
Value analysis (Indonesian Rupiah), 2004?09 82
Value analysis (Indonesian Rupiah), 2009?14 83
Value analysis (US dollars), 2004?09 85
Value analysis (US dollars), 2009?14 85
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company and brand share analysis 90
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 8 Category Analysis: Facial Care 98
Value analysis (Indonesian Rupiah), 2004?09 98
Value analysis (Indonesian Rupiah), 2009?14 99
Value analysis (US dollars), 2004?09 101
Value analysis (US dollars), 2009?14 102
Volume analysis, 2004?09 104
Volume analysis, 2009?14 105
Company and brand share analysis 108
Distribution analysis 113
Expenditure and consumption per capita 115
Chapter 9 Category Analysis: Make-Up Remover 121
Value analysis (Indonesian Rupiah), 2004?09 121
Value analysis (Indonesian Rupiah), 2009?14 122
Value analysis (US dollars), 2004?09 124
Value analysis (US dollars), 2009?14 124
Volume analysis, 2004?09 126
Volume analysis, 2009?14 127
Company and brand share analysis 129
Distribution analysis 132
Expenditure and consumption per capita 134
Chapter 10 Category Analysis: Suncare 137
Value analysis (Indonesian Rupiah), 2004?09 137
Value analysis (Indonesian Rupiah), 2009?14 138
Value analysis (US dollars), 2004?09 140
Value analysis (US dollars), 2009?14 140
Volume analysis, 2004?09 142
Volume analysis, 2009?14 143
Company and brand share analysis 145
Distribution analysis 148
Expenditure and consumption per capita 150
Chapter 11 Country Comparison 153
Value 153
Volume 157
Market share 161
Chapter 12 New Product Development 162
Product launches over time 162
Recent product launches 164
Chapter 13 Macroeconomic Profile 165
Macroeconomic Indicators 165
Chapter 14 Research Methodology 170
Methodology overview 170
Secondary research 171
Market modeling 172
Creating an initial data model 172
Revising the initial data model 172
Creating a final estimate 173
Creating demographic value splits 173
Primary research 173
Data finalization 174
Ongoing research 174
Chapter 15 Appendix 175
Future readings 175
How to contact experts in your industry 175
Disclaimer 175

LIST OF FIGURES
Figure 1: Skincare, Indonesia, value by category (IDRm), 2004?14 29
Figure 2: Skincare, Indonesia, category growth comparison, by value, 2004?14 32
Figure 3: Skincare, Indonesia, volume by category (units, million), 2004?14 35
Figure 4: Skincare, Indonesia, category growth comparison, by volume, 2004?14 35
Figure 5: Skincare, Indonesia, company share by value (%), 2008?09 40
Figure 6: Skincare, Indonesia, distribution channels by value (%), 2008?09 44
Figure 7: Body care, Indonesia, value by segment (IDRm), 2004?14 53
Figure 8: Body care, Indonesia, category growth comparison, by value, 2004?14 55
Figure 9: Body care, Indonesia, volume by segment (units, million), 2004?14 58
Figure 10: Body care, Indonesia, category growth comparison, by volume, 2004?14 58
Figure 11: Body care, Indonesia, company share by value (%), 2008?09 61
Figure 12: Body care, Indonesia, distribution channels by value (%), 2008?09 65
Figure 13: Depilatories, Indonesia, value (IDRm), 2004?14 70
Figure 14: Depilatories, Indonesia, volume (units, million), 2004?14 73
Figure 15: Depilatories, Indonesia, company share by value (%), 2008?09 75
Figure 16: Depilatories, Indonesia, distribution channels by value (%), 2008?09 78
Figure 17: Hand care, Indonesia, value by segment (IDRm), 2004?14 84
Figure 18: Hand care, Indonesia, category growth comparison, by value, 2004?14 86
Figure 19: Hand care, Indonesia, volume by segment (units, million), 2004?14 89
Figure 20: Hand care, Indonesia, category growth comparison, by volume, 2004?14 89
Figure 21: Hand care, Indonesia, company share by value (%), 2008?09 91
Figure 22: Hand care, Indonesia, distribution channels by value (%), 2008?09 94
Figure 23: Facial care, Indonesia, value by segment (IDRm), 2004?14 100
Figure 24: Facial care, Indonesia, category growth comparison, by value, 2004?14 103
Figure 25: Facial care, Indonesia, volume by segment (units, million), 2004?14 106
Figure 26: Facial care, Indonesia, category growth comparison, by volume, 2004?14 107
Figure 27: Facial care, Indonesia, company share by value (%), 2008?09 110
Figure 28: Facial care, Indonesia, distribution channels by value (%), 2008?09 114
Figure 29: Make-up remover, Indonesia, value by segment (IDRm), 2004?14 123
Figure 30: Make-up remover, Indonesia, category growth comparison, by value, 2004?14 125
Figure 31: Make-up remover, Indonesia, volume by segment (units, million), 2004?14 128
Figure 32: Make-up remover, Indonesia, category growth comparison, by volume, 2004?14 128
Figure 33: Make-up remover, Indonesia, company share by value (%), 2008?09 130
Figure 34: Make-up remover, Indonesia, distribution channels by value (%), 2008?09 133
Figure 35: Suncare, Indonesia, value by segment (IDRm), 2004?14 139
Figure 36: Suncare, Indonesia, category growth comparison, by value, 2004?14 141
Figure 37: Suncare, Indonesia, volume by segment (units, million), 2004?14 144
Figure 38: Suncare, Indonesia, category growth comparison, by volume, 2004?14 144
Figure 39: Suncare, Indonesia, company share by value (%), 2008?09 146
Figure 40: Suncare, Indonesia, distribution channels by value (%), 2008?09 149
Figure 41: Global skincare market split (value terms, 2009), top five countries 154
Figure 42: Global skincare market value, 2004–09, top five countries 156
Figure 43: Global skincare market split (volume terms, 2009), top five countries 158
Figure 44: Global skincare market volume, 2004–09, top five countries 160
Figure 45: Annual data review process 171

LIST OF TABLES
Table 1: Skincare category definitions 11
Table 2: Skincare distribution channels 13
Table 3: Skincare, Indonesia, value by category (IDRm), 2004?09 27
Table 4: Skincare, Indonesia, value forecast by category (IDRm), 2009?14 28
Table 5: Skincare, Indonesia, value by category ($m), 2004?09 30
Table 6: Skincare, Indonesia, value forecast by category ($m), 2009?14 31
Table 7: Skincare, Indonesia, volume by category (units, million), 2004?09 33
Table 8: Skincare, Indonesia, volume forecast by category (units, million), 2009?14 34
Table 9: Skincare, Indonesia, brand share by value (%), 2008?09 36
Table 10: Skincare, Indonesia, value by brand (IDRm), 2008?09 38
Table 11: Skincare, Indonesia, company share by value (%), 2008?09 41
Table 12: Skincare, Indonesia, value by company (IDRm), 2008?09 42
Table 13: Skincare, Indonesia, distribution channels by value (%), 2008?09 43
Table 14: Skincare, Indonesia, value by distribution channel (IDRm), 2008?09 43
Table 15: Skincare, Indonesia, expenditure per capita (IDR), 2004?09 45
Table 16: Skincare, Indonesia, forecast expenditure per capita (IDR), 2009?14 46
Table 17: Skincare, Indonesia, expenditure per capita ($), 2004?09 46
Table 18: Skincare, Indonesia, forecast expenditure per capita ($), 2009?14 47
Table 19: Skincare, Indonesia, consumption per capita (units), 2004?09 47
Table 20: Skincare, Indonesia, forecast consumption per capita (units), 2009?14 48
Table 21: Unilever key facts 49
Table 22: Body care, Indonesia, value by segment (IDRm), 2004?09 51
Table 23: Body care, Indonesia, value forecast by segment (IDRm), 2009?14 52
Table 24: Body care, Indonesia, value by segment ($m), 2004?09 54
Table 25: Body care, Indonesia, value forecast by segment ($m), 2009?14 54
Table 26: Body care, Indonesia, volume by segment (units, million), 2004?09 56
Table 27: Body care, Indonesia, volume forecast by segment (units, million), 2009?14 57
Table 28: Body care, Indonesia, brand share by value (%), 2008?09 59
Table 29: Body care, Indonesia, value by brand (IDRm), 2008?09 60
Table 30: Body care, Indonesia, company share by value (%), 2008?09 62
Table 31: Body care, Indonesia, value by company (IDRm), 2008?09 63
Table 32: Body care, Indonesia, distribution channels by value (%), 2008?09 64
Table 33: Body care, Indonesia, value by distribution channel (IDRm), 2008?09 64
Table 34: Body care, Indonesia, expenditure per capita (IDR), 2004?09 66
Table 35: Body care, Indonesia, forecast expenditure per capita (IDR), 2009?14 66
Table 36: Body care, Indonesia, expenditure per capita ($), 2004?09 67
Table 37: Body care, Indonesia, forecast expenditure per capita ($), 2009?14 67
Table 38: Body care, Indonesia, consumption per capita (units), 2004?09 68
Table 39: Body care, Indonesia, forecast consumption per capita (units), 2009?14 68
Table 40: Depilatories, Indonesia, value (IDRm), 2004?09 69
Table 41: Depilatories, Indonesia, value forecast (IDRm), 2009?14 70
Table 42: Depilatories, Indonesia, value ($m), 2004?09 71
Table 43: Depilatories, Indonesia, value forecast ($m), 2009?14 71
Table 44: Depilatories, Indonesia, volume (units, million), 2004?09 72
Table 45: Depilatories, Indonesia, volume forecast (units, million), 2009?14 73
Table 46: Depilatories, Indonesia, brand share by value (%), 2008?09 74
Table 47: Depilatories, Indonesia, value by brand (IDRm), 2008?09 74
Table 48: Depilatories, Indonesia, company share by value (%), 2008?09 76
Table 49: Depilatories, Indonesia, value by company (IDRm), 2008?09 76
Table 50: Depilatories, Indonesia, distribution channels by value (%), 2008?09 77
Table 51: Depilatories, Indonesia, value by distribution channel (IDRm), 2008?09 77
Table 52: Depilatories, Indonesia, expenditure per capita (IDR), 2004?09 79
Table 53: Depilatories, Indonesia, forecast expenditure per capita (IDR), 2009?14 79
Table 54: Depilatories, Indonesia, expenditure per capita ($), 2004?09 80
Table 55: Depilatories, Indonesia, forecast expenditure per capita ($), 2009?14 80
Table 56: Depilatories, Indonesia, consumption per capita (units), 2004?09 81
Table 57: Depilatories, Indonesia, forecast consumption per capita (units), 2009?14 81
Table 58: Hand care, Indonesia, value by segment (IDRm), 2004?09 82
Table 59: Hand care, Indonesia, value forecast by segment (IDRm), 2009?14 83
Table 60: Hand care, Indonesia, value by segment ($m), 2004?09 85
Table 61: Hand care, Indonesia, value forecast by segment ($m), 2009?14 85
Table 62: Hand care, Indonesia, volume by segment (units, million), 2004?09 87
Table 63: Hand care, Indonesia, volume forecast by segment (units, million), 2009?14 88
Table 64: Hand care, Indonesia, brand share by value (%), 2008?09 90
Table 65: Hand care, Indonesia, value by brand (IDRm), 2008?09 90
Table 66: Hand care, Indonesia, company share by value (%), 2008?09 92
Table 67: Hand care, Indonesia, value by company (IDRm), 2008?09 92
Table 68: Hand care, Indonesia, distribution channels by value (%), 2008?09 93
Table 69: Hand care, Indonesia, value by distribution channel (IDRm), 2008?09 93
Table 70: Hand care, Indonesia, expenditure per capita (IDR), 2004?09 95
Table 71: Hand care, Indonesia, forecast expenditure per capita (IDR), 2009?14 95
Table 72: Hand care, Indonesia, expenditure per capita ($), 2004?09 96
Table 73: Hand care, Indonesia, forecast expenditure per capita ($), 2009?14 96
Table 74: Hand care, Indonesia, consumption per capita (units), 2004?09 97
Table 75: Hand care, Indonesia, forecast consumption per capita (units), 2009?14 97
Table 76: Facial care, Indonesia, value by segment (IDRm), 2004?09 98
Table 77: Facial care, Indonesia, value forecast by segment (IDRm), 2009?14 99
Table 78: Facial care, Indonesia, value by segment ($m), 2004?09 101
Table 79: Facial care, Indonesia, value forecast by segment ($m), 2009?14 102
Table 80: Facial care, Indonesia, volume by segment (units, million), 2004?09 104
Table 81: Facial care, Indonesia, volume forecast by segment (units, million), 2009?14 105
Table 82: Facial care, Indonesia, brand share by value (%), 2008?09 108
Table 83: Facial care, Indonesia, value by brand (IDRm), 2008?09 109
Table 84: Facial care, Indonesia, company share by value (%), 2008?09 111
Table 85: Facial care, Indonesia, value by company (IDRm), 2008?09 112
Table 86: Facial care, Indonesia, distribution channels by value (%), 2008?09 113
Table 87: Facial care, Indonesia, value by distribution channel (IDRm), 2008?09 113
Table 88: Facial care, Indonesia, expenditure per capita (IDR), 2004?09 115
Table 89: Facial care, Indonesia, forecast expenditure per capita (IDR), 2009?14 116
Table 90: Facial care, Indonesia, expenditure per capita ($), 2004?09 117
Table 91: Facial care, Indonesia, forecast expenditure per capita ($), 2009?14 118
Table 92: Facial care, Indonesia, consumption per capita (units), 2004?09 119
Table 93: Facial care, Indonesia, forecast consumption per capita (units), 2009?14 120
Table 94: Make-up remover, Indonesia, value by segment (IDRm), 2004?09 121
Table 95: Make-up remover, Indonesia, value forecast by segment (IDRm), 2009?14 122
Table 96: Make-up remover, Indonesia, value by segment ($m), 2004?09 124
Table 97: Make-up remover, Indonesia, value forecast by segment ($m), 2009?14 124
Table 98: Make-up remover, Indonesia, volume by segment (units, million), 2004?09 126
Table 99: Make-up remover, Indonesia, volume forecast by segment (units, million), 2009?14 127
Table 100: Make-up remover, Indonesia, brand share by value (%), 2008?09 129
Table 101: Make-up remover, Indonesia, value by brand (IDRm), 2008?09 129
Table 102: Make-up remover, Indonesia, company share by value (%), 2008?09 131
Table 103: Make-up remover, Indonesia, value by company (IDRm), 2008?09 131
Table 104: Make-up remover, Indonesia, distribution channels by value (%), 2008?09 132
Table 105: Make-up remover, Indonesia, value by distribution channel (IDRm), 2008?09 132
Table 106: Make-up remover, Indonesia, expenditure per capita (IDR), 2004?09 134
Table 107: Make-up remover, Indonesia, forecast expenditure per capita (IDR), 2009?14 134
Table 108: Make-up remover, Indonesia, expenditure per capita ($), 2004?09 135
Table 109: Make-up remover, Indonesia, forecast expenditure per capita ($), 2009?14 135
Table 110: Make-up remover, Indonesia, consumption per capita (units), 2004?09 136
Table 111: Make-up remover, Indonesia, forecast consumption per capita (units), 2009?14 136
Table 112: Suncare, Indonesia, value by segment (IDRm), 2004?09 137
Table 113: Suncare, Indonesia, value forecast by segment (IDRm), 2009?14 138
Table 114: Suncare, Indonesia, value by segment ($m), 2004?09 140
Table 115: Suncare, Indonesia, value forecast by segment ($m), 2009?14 140
Table 116: Suncare, Indonesia, volume by segment (units, million), 2004?09 142
Table 117: Suncare, Indonesia, volume forecast by segment (units, million), 2009?14 143
Table 118: Suncare, Indonesia, brand share by value (%), 2008?09 145
Table 119: Suncare, Indonesia, value by brand (IDRm), 2008?09 145
Table 120: Suncare, Indonesia, company share by value (%), 2008?09 147
Table 121: Suncare, Indonesia, value by company (IDRm), 2008?09 147
Table 122: Suncare, Indonesia, distribution channels by value (%), 2008?09 148
Table 123: Suncare, Indonesia, value by distribution channel (IDRm), 2008?09 148
Table 124: Suncare, Indonesia, expenditure per capita (IDR), 2004?09 150
Table 125: Suncare, Indonesia, forecast expenditure per capita (IDR), 2009?14 150
Table 126: Suncare, Indonesia, expenditure per capita ($), 2004?09 151
Table 127: Suncare, Indonesia, forecast expenditure per capita ($), 2009?14 151
Table 128: Suncare, Indonesia, consumption per capita (units), 2004?09 152
Table 129: Suncare, Indonesia, forecast consumption per capita (units), 2009?14 152
Table 130: Global skincare market value, 2009 153
Table 131: Global skincare market split (value terms ($m), 2009), top five countries 156
Table 132: Global skincare market volume, 2009 157
Table 133: Global skincare market split (volume terms, 2009), top five countries 160
Table 134: Leading players, top five countries 161
Table 135: Indonesia skincare new product launches reports, by company (top five companies), 2009 162
Table 136: Indonesia skincare new product launches SKUs, by company (top five companies), 2009 162
Table 137: Indonesia skincare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 163
Table 138: Indonesia skincare new product launches (reports), by ingredients (top 10 ingredients), 2009 163
Table 139: Indonesia skincare new product launches (reports), by package tags or claims (top 10 claims), 2009 164
Table 140: Indonesia skincare new product launches - recent five launches (2009) 164
Table 141: Indonesia population, by age group, 2004?09 (millions) 165
Table 142: Indonesia population forecast, by age group, 2009?14 (millions) 166
Table 143: Indonesia population, by gender, 2004?09 (millions) 166
Table 144: Indonesia population forecast, by gender, 2009?14 (millions) 167
Table 145: Indonesia nominal GDP, 2004?09 (IDRbn, nominal prices) 167
Table 146: Indonesia nominal GDP forecast, 2009?14 (IDRbn, nominal prices) 167
Table 147: Indonesia real GDP, 2004?09 (IDRbn, 2000 prices) 168
Table 148: Indonesia real GDP forecast, 2009?14 (IDRbn, 2000 prices) 168
Table 149: Indonesia real GDP, 2004?09 ($bn, 2000 prices) 168
Table 150: Indonesia real GDP forecast, 2009?14 ($bn, 2000 prices) 169
Table 151: Indonesia consumer price index, 2004?09 (2000=100) 169
Table 152: Indonesia consumer price index, 2009?14 (2000=100) 169


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