The Top 10 Soft Drinks Companies: Consumer drivers, SWOT analyses and format and flavor trends

This report profiles the leading players in the global soft drinks industry. In this report, the soft drinks industry is categorized as follows:

§ Bottled water: sparkling flavored, sparkling unflavored, still flavored and still unflavored;
§ Carbonates: cola diet, cola standard, fruit flavored carbonates, mixers and other carbonates;
§ Concentrates: liquid concentrates and powder concentrates;
§ Functional drinks: energy drinks, nutraceutical drinks, sports drinks;
§ Juices: 100% fruit juice (from concentrate), 100% fruit juice (not from concentrate), fruit drink (0-29% juice), nectar (30%-99% juice) and vegetable juice;
§ RTD tea and coffee: RTD tea and RTD coffee;
§ Smoothies: dairy and fruit-based.

This report analyzes the global soft drinks industry in terms of market size (estimated based on on-trade sales), key drivers and resistors, trends and competitive positioning of top 10 players in the global soft drinks market. It includes profiles of the top 10 companies in the industry and includes a brief summary of other major players. The current ranking evaluates soft drink companies based on their performance using the following intelligence metrics:

§ Each company’s financial performance in the global soft drinks market;
§ Each company’s growth strategies and major acquisitions and divestments in this market;
§ Business-related strengths and weaknesses of the top 10 soft drink companies, and insights into the opportunities and threats facing them.


Key features of this report


•Market dynamics of the global soft drinks market during the period 2009-13.
•Key market drivers and resistors.
•Trends of the global soft drinks market.
•Identification of the top 10 players in the global soft drinks market .
•Performance of top 10 soft drink companies during 2004–08.


Scope of this report


•Learn from the strategies of the global soft drink companies to target future growth markets effectively, avoid their mistakes, replicate their successes and learn of the threats they face.
•Benchmark your performance against the leading soft drink companies by comprehending their strategies.
•Understand the major issues affecting the global soft drink market.


Key Market Issues


•Rising incidence of private label products : Recession has promoted the consumption of private label soft drink (due to lower prices) at the expense of branded non-alcoholic beverages.
•Article 13 health claim regulation: Increase in regulatory compliances such as Article 13 of the European Food Safety Authority in Europe mandating all functional claims on food and beverages to be validated with scientific facts will restrict the development of new products in this category.
•Health concerns: Negative health perception related to conventional soft drinks hinders the development of the industry.
•Demographic changes in developed markets: Aging population may result in a decline in consumption of conventional soft drinks.

Key findings from this report


•Business Insights forecasts that the global soft drinks market will grow at a CAGR of 3.4% during 2009–13 to reach a total value of approximately $550bn in 2013.
•Coca-Cola dominates the global soft drinks industry with sales of $31,944m in 2008, followed by PepsiCo ($15,609m) and Nestlé ($10,633m).
•The aging population, rising health concerns and obesity epidemic is driving innovation in the health and wellness non-alcoholic beverages space.
•All the top 10 companies have either forayed in to or expanded their presence in the functional drinks category to capitalize on the rising demand for the product.

Key questions answered


•What was the market size of the global soft drinks industry by value in 2008?
•What will be the estimated market size of the global soft drinks industry during 2009-13?
•What are the trends in the global soft drinks industry?
•Who are the top 10 players in the market?



Report Highlights

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Table of Contents
The Top 10 Soft Drink Companies
Executive summary 12
Industry overview 12
The Coca-Cola Company 13
PepsiCo 13
Nestlé 14
Suntory Holdings (Suntory) 14
Dr Pepper Snapple (DPS) 15
Red Bull 15
Groupe Danone (Danone) 16
Kirin Holdings (Kirin) 16
Asahi Breweries (Asahi) 17
Ito En 17
Chapter 1 Introduction 20
What is the report about? 20
Methodology 21
Chapter 2 Industry overview 24
Summary 24
Introduction 25
Market dynamics 25
Market size and growth 25
Key growth drivers and resistors 26
Competitive landscape 28
Top 10 companies based on sales 28
Competitive positioning of the top 10 soft drink companies 28
Depth of top 10 companies' soft drinks portfolios 29
Trends 31
Rise of functional soft drinks 31
Energy drinks 31
RTD tea 32
Flavored water making inroads 32
NPD in carbonated drinks 33
Chapter 3 The Coca-Cola Company 36
Summary 36
Company overview 37
Recent financial performance 37
Performance by business segment 38
Growth strategies 39
Product launches to drive business growth 39
Expanding in the emerging markets 40
Acquisitions and divestments 40
SWOT analysis 42
Chapter 4 PepsiCo 44
Summary 44
Company overview 45
Recent financial performance 45
Performance by business segment 46
Growth strategies 47
Expanding in emerging markets 47
New product launches to drive growth 48
Acquisitions and divestments 49
SWOT analysis 50
Chapter 5 Nestlé 52
Summary 52
Company overview 53
Recent financial performance 53
Performance by business segment 55
Growth strategies 55
Strengthening presence in the RTD beverages category 55
Consolidating market share in bottled water category 56
Acquisitions and divestments 56
SWOT analysis 58
Chapter 6 Suntory 60
Summary 60
Company overview 61
Recent financial performance 61
Performance by business segment 61
Growth strategies 62
Investing in development of soft drinks 62
Expanding in global markets 63
Acquisitions and divestments 63
SWOT analysis 65
Chapter 7 DPS 68
Summary 68
Company overview 69
Recent financial performance 69
Performance by business segment 70
Growth strategies 71
Focusing on its core brands to sustain growth 71
Strengthening its energy drinks portfolio 71
Investing in developing company-owned distribution network 72
Acquisitions and divestments 72
SWOT analysis 73
Chapter 8 Red Bull GmbH 76
Summary 76
Company overview 77
Recent financial performance 77
Performance by business segment 78
Growth strategies 78
Strengthening in existing markets and expanding into emerging markets 78
Launch of new product variants to drive growth 79
Acquisitions and divestments 79
SWOT analysis 80
Chapter 9 Danone 82
Summary 82
Company overview 83
Recent financial performance 83
Performance by business segment 85
Growth strategies 85
New product launches to drive growth 85
Acquisitions and divestments 86
SWOT analysis 87
Chapter 10 Kirin 90
Summary 90
Company overview 91
Recent financial performance 91
Performance by business segment 93
Growth strategies 93
Healthy beverage launches to drive growth 93
Consolidating share in international soft drinks market 94
Acquisitions and divestments 94
SWOT analysis 95
Chapter 11 Asahi 98
Summary 98
Company overview 99
Recent financial performance 99
Performance by business segment 101
Growth strategies 101
Sustaining growth through the launch of healthy variants of existing brands 101
Acquisitions and divestments 102
SWOT analysis 103
Chapter 12 Ito En 106
Summary 106
Company overview 107
Recent financial performance 107
Performance by business segment 109
Growth strategies 109
Product development to drive growth 109
Expanding distribution network to drive sales 110
Acquisition and divestments 110
SWOT analysis 111
Chapter 13 Other major players 114
AB InBev 114
Company overview 114
Recent financial performance 114
Acqua Minerale San Benedetto (San Benedetto) 116
Company overview 116
Recent financial performance 116
Britvic 117
Company overview 117
Recent financial performance 117
Cott 119
Company overview 120
Recent financial performance 120
Eckes-Granini (Eckes) 121
Company overview 122
Recent financial performance 122
GlaxoSmithKline (GSK) 123
Company overview 124
Recent financial performance 124
Ocean Spray Cranberries (Ocean Spray) 124
Company overview 124
Recent financial performance 125
Otsuka Pharmaceutical (Otsuka) 126
Company overview 126
Recent financial performance 127
Tingyi (Cayman Islands) Holding (Tingyi) 127
Company overview 127
Recent financial performance 128
Unilever 129
Company overview 129
Recent financial performance 129
Chapter 14 Appendix 132
Glossary 132
Index 133

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List of Figures
Figure 2.1: Global soft drinks market size ($bn), 2009–13 26
Figure 2.2: Soft drinks industry drivers and resistors 27
Figure 2.3: Global soft drinks market size ($bn), 2009–2013 29
Figure 2.4: Depth of top 10 companies' soft drinks portfolios 30
Figure 3.5: The Coca-Cola Company financial performance ($m), 2004–08 38
Figure 3.6: The Coca-Cola Company SWOT analysis 42
Figure 4.7: PepsiCo financial performance ($m), 2006–08 46
Figure 4.8: PepsiCo SWOT analysis 50
Figure 5.9: Nestlé financial performance ($m), 2006–08 54
Figure 5.10: Nestlé SWOT analysis 58
Figure 6.11: Suntory SWOT analysis 65
Figure 7.12: DPS financial performance ($m), 2006–08 70
Figure 7.13: DPS SWOT analysis 73
Figure 8.14: Red Bull financial performance ($m), 2004–08 78
Figure 8.15: Red Bull SWOT analysis 80
Figure 9.16: Danone financial performance ($m), 2004–08 84
Figure 9.17: Danone SWOT analysis 87
Figure 10.18: Kirin financial performance ($m), 2004–08 92
Figure 10.19: Kirin SWOT analysis 95
Figure 11.20: Asahi financial performance ($m), 2004–08 100
Figure 11.21: Asahi SWOT analysis 103
Figure 12.22: Ito En financial performance ($m), 2004–08 108
Figure 12.23: Ito En SWOT analysis 111
Figure 13.24: AB InBev financial performance ($m), 2004–08 115
Figure 13.25: Britvic financial performance ($m), 2005–09 119
Figure 13.26: Cott financial performance ($m), 2004–08 121
Figure 13.27: Eckes financial performance ($m), 2006–08 123
Figure 13.28: Ocean Spray financial performance ($m), 2005–08 126
Figure 13.29: Tingyi financial performance ($m), 2004–08 128
List of Tables
Table 2.1: Global soft drinks market size ($bn), 2009–13 26
Table 2.2: Top 10 soft drinks companies based on sales ($m), 2008 28
Table 3.3: The Coca-Cola Company snapshot 36
Table 3.4: The Coca-Cola Company financial performance ($m), 2004–08 38
Table 3.5: The Coca-Cola Company still beverage product launches, 2007–09 39
Table 3.6: The Coca-Cola Company's acquisitions, 2007–09 41
Table 4.7: PepsiCo snapshot 44
Table 4.8: PepsiCo financial performance ($m), 2006–08 46
Table 4.9: PepsiCo business segment performance, 2008 47
Table 4.10: PepsiCo investments 48
Table 4.11: PepsiCo acquisitions, 2007–08 49
Table 5.12: Nestlé snapshot 52
Table 5.13: Nestlé financial performance, 2006–08 54
Table 5.14: Nestlé business segment performance, 2008 55
Table 6.15: Suntory snapshot 60
Table 6.16: Suntory business segment performance, 2008 62
Table 6.17: Suntory's acquisitions, 2007–09 64
Table 7.18: DPS snapshot 68
Table 7.19: DPS financial performance ($m), 2006–08 69
Table 7.20: DPS business segment performance ($m), 2008 71
Table 8.21: Red Bull snapshot 76
Table 8.22: Red Bull financial performance, 2004–08 77
Table 9.23: Danone snapshot 82
Table 9.24: Danone financial performance, 2004–08 84
Table 9.25: Danone business segment performance, 2008 85
Table 10.26: Kirin snapshot 90
Table 10.27: Kirin financial performance, 2004–08 92
Table 10.28: Kirin business segment performance, 2008 93
Table 11.29: Asahi snapshot 98
Table 11.30: Asahi financial performance, 2004–08 100
Table 11.31: Asahi business segment performance, 2008 101
Table 12.32: Ito En snapshot 106
Table 12.33: Ito En financial performance, 2004–08 108
Table 12.34: Ito En business segment performance, 2008 109
Table 13.35: AB InBev snapshot 114
Table 13.36: AB InBev financial performance, 2004–08 115
Table 13.37: San Benedetto snapshot 116
Table 13.38: Britvic snapshot 117
Table 13.39: Britvic financial performance, 2005–09 118
Table 13.40: Cott snapshot 119
Table 13.41: Cott financial performance, 2004–08 120
Table 13.42: Eckes snapshot 121
Table 13.43: Eckes financial performance, 2006–08 122
Table 13.44: GSK snapshot 123
Table 13.45: Ocean Spray snapshot 124
Table 13.46: Ocean Spray financial performance, 2005–08 125
Table 13.47: Otsuka snapshot 126
Table 13.48: Tingyi snapshot 127
Table 13.49: Tingyi financial performance, 2004–08 128
Table 13.50: Unilever snapshot 129

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