Spirits in China

Introduction

Spirits in China industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China spirits market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The spirits market consists of the sale of brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whisky. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The Chinese spirits market generated total revenues of $15.3 billion in 2010, representing a compound annual growth rate (CAGR) of 7.5% for the period spanning 2006-2010.

*Specialty spirits sales proved the most lucrative for the Chinese spirits market in 2010, generating total revenues of $10.7 billion, equivalent to 70% of the market's overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 5.4% for the five-year period 2010-2015, which is expected to lead the market to a value of $19.9 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the spirits market in China

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in China

Leading company profiles reveal details of key spirits market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the China spirits market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the China economy

Key Questions Answered

What was the size of the China spirits market by value in 2010?

What will be the size of the China spirits market in 2015?

What factors are affecting the strength of competition in the China spirits market?

How has the market performed over the last five years?

Who are the top competitiors in China's spirits market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Kirin Brewery Holdings Company 21
Yantai Changyu Group Co., Ltd. 25
Pernod Ricard 26
MARKET DISTRIBUTION 31
MARKET FORECASTS 32
Market value forecast 32
Market volume forecast 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40

LIST OF TABLES
Table 1: China spirits market value: $ million, 2006–10 10
Table 2: China spirits market volume: million liters, 2006–10 11
Table 3: China spirits market segmentation I:% share, by value, 2010 12
Table 4: China spirits market segmentation II: % share, by value, 2010 13
Table 5: China spirits market share: % share, by volume, 2010 14
Table 6: Kirin Brewery Holdings Company: key facts 21
Table 7: Kirin Brewery Holdings Company: key financials ($) 23
Table 8: Kirin Brewery Holdings Company: key financials (¥) 23
Table 9: Kirin Brewery Holdings Company: key financial ratios 23
Table 10: Yantai Changyu Group Co., Ltd.: key facts 25
Table 11: Pernod Ricard: key facts 26
Table 12: Pernod Ricard: key financials ($) 28
Table 13: Pernod Ricard: key financials (€) 29
Table 14: Pernod Ricard: key financial ratios 29
Table 15: China spirits market distribution: % share, by volume, 2010 31
Table 16: China spirits market value forecast: $ million, 2010–15 32
Table 17: China spirits market volume forecast: million liters, 2010–15 33
Table 18: China size of population (million), 2006–10 34
Table 19: China gdp (constant 2000 prices, $ billion), 2006–10 34
Table 20: China gdp (current prices, $ billion), 2006–10 34
Table 21: China inflation, 2006–10 35
Table 22: China consumer price index (absolute), 2006–10 35
Table 23: China exchange rate, 2006–10 35

LIST OF FIGURES
Figure 1: China spirits market value: $ million, 2006–10 10
Figure 2: China spirits market volume: million liters, 2006–10 11
Figure 3: China spirits market segmentation I:% share, by value, 2010 12
Figure 4: China spirits market segmentation II: % share, by value, 2010 13
Figure 5: China spirits market share: % share, by volume, 2010 14
Figure 6: Forces driving competition in the spirits market in China, 2010 15
Figure 7: Drivers of buyer power in the spirits market in China, 2010 16
Figure 8: Drivers of supplier power in the spirits market in China, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the spirits market in China, 2010 18
Figure 10: Factors influencing the threat of substitutes in the spirits market in China, 2010 19
Figure 11: Drivers of degree of rivalry in the spirits market in China, 2010 20
Figure 12: Kirin Brewery Holdings Company: revenues & profitability 24
Figure 13: Kirin Brewery Holdings Company: assets & liabilities 24
Figure 14: Pernod Ricard: revenues & profitability 30
Figure 15: Pernod Ricard: assets & liabilities 30
Figure 16: China spirits market distribution: % share, by volume, 2010 31
Figure 17: China spirits market value forecast: $ million, 2010–15 32
Figure 18: China spirits market volume forecast: million liters, 2010–15 33


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