TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Pernod Ricard 22
Diageo plc 27
CEDC 33
MARKET DISTRIBUTION 37
MARKET FORECASTS 38
Market value forecast 38
Market volume forecast 39
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: Europe spirits market value: $ million, 2006–10 10
Table 2: Europe spirits market volume: million liters, 2006–10 11
Table 3: Europe spirits market segmentation I:% share, by value, 2010 12
Table 4: Europe spirits market segmentation II: % share, by value, 2010 13
Table 5: Europe spirits market share: % share, by volume, 2010 14
Table 6: Pernod Ricard: key facts 22
Table 7: Pernod Ricard: key financials ($) 24
Table 8: Pernod Ricard: key financials (€) 25
Table 9: Pernod Ricard: key financial ratios 25
Table 10: Diageo plc: key facts 27
Table 11: Diageo plc: key financials ($) 30
Table 12: Diageo plc: key financials (£) 31
Table 13: Diageo plc: key financial ratios 31
Table 14: CEDC: key facts 33
Table 15: CEDC: key financials ($) 35
Table 16: CEDC: key financial ratios 35
Table 17: Europe spirits market distribution: % share, by volume, 2010 37
Table 18: Europe spirits market value forecast: $ million, 2010–15 38
Table 19: Europe spirits market volume forecast: million liters, 2010–15 39
LIST OF FIGURES
Figure 1: Europe spirits market value: $ million, 2006–10 10
Figure 2: Europe spirits market volume: million liters, 2006–10 11
Figure 3: Europe spirits market segmentation I:% share, by value, 2010 12
Figure 4: Europe spirits market segmentation II: % share, by value, 2010 13
Figure 5: Europe spirits market share: % share, by volume, 2010 14
Figure 6: Forces driving competition in the spirits market in Europe, 2010 15
Figure 7: Drivers of buyer power in the spirits market in Europe, 2010 17
Figure 8: Drivers of supplier power in the spirits market in Europe, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the spirits market in Europe, 2010 19
Figure 10: Factors influencing the threat of substitutes in the spirits market in Europe, 2010 20
Figure 11: Drivers of degree of rivalry in the spirits market in Europe, 2010 21
Figure 12: Pernod Ricard: revenues & profitability 26
Figure 13: Pernod Ricard: assets & liabilities 26
Figure 14: Diageo plc: revenues & profitability 32
Figure 15: Diageo plc: assets & liabilities 32
Figure 16: CEDC: revenues & profitability 36
Figure 17: CEDC: assets & liabilities 36
Figure 18: Europe spirits market distribution: % share, by volume, 2010 37
Figure 19: Europe spirits market value forecast: $ million, 2010–15 38
Figure 20: Europe spirits market volume forecast: million liters, 2010–15 39
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