TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 23
Pernod Ricard 23
Belvédère S.A. 28
Diageo plc 29
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: France spirits market value: $ million, 2006–10 10
Table 2: France spirits market volume: million liters, 2006–10 11
Table 3: France spirits market segmentation I:% share, by value, 2010 12
Table 4: France spirits market segmentation II: % share, by value, 2010 13
Table 5: France spirits market share: % share, by volume, 2010 14
Table 6: Pernod Ricard: key facts 23
Table 7: Pernod Ricard: key financials ($) 25
Table 8: Pernod Ricard: key financials (€) 26
Table 9: Pernod Ricard: key financial ratios 26
Table 10: Belvédère S.A.: key facts 28
Table 11: Diageo plc: key facts 29
Table 12: Diageo plc: key financials ($) 33
Table 13: Diageo plc: key financials (£) 33
Table 14: Diageo plc: key financial ratios 33
Table 15: France spirits market distribution: % share, by volume, 2010 35
Table 16: France spirits market value forecast: $ million, 2010–15 36
Table 17: France spirits market volume forecast: million liters, 2010–15 37
Table 18: France size of population (million), 2006–10 38
Table 19: France gdp (constant 2000 prices, $ billion), 2006–10 38
Table 20: France gdp (current prices, $ billion), 2006–10 38
Table 21: France inflation, 2006–10 39
Table 22: France consumer price index (absolute), 2006–10 39
Table 23: France exchange rate, 2006–10 39
LIST OF FIGURES
Figure 1: France spirits market value: $ million, 2006–10 10
Figure 2: France spirits market volume: million liters, 2006–10 11
Figure 3: France spirits market segmentation I:% share, by value, 2010 12
Figure 4: France spirits market segmentation II: % share, by value, 2010 13
Figure 5: France spirits market share: % share, by volume, 2010 14
Figure 6: Forces driving competition in the spirits market in France, 2010 15
Figure 7: Drivers of buyer power in the spirits market in France, 2010 17
Figure 8: Drivers of supplier power in the spirits market in France, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the spirits market in France, 2010 19
Figure 10: Factors influencing the threat of substitutes in the spirits market in France, 2010 20
Figure 11: Drivers of degree of rivalry in the spirits market in France, 2010 21
Figure 12: Pernod Ricard: revenues & profitability 27
Figure 13: Pernod Ricard: assets & liabilities 27
Figure 14: Diageo plc: revenues & profitability 34
Figure 15: Diageo plc: assets & liabilities 34
Figure 16: France spirits market distribution: % share, by volume, 2010 35
Figure 17: France spirits market value forecast: $ million, 2010–15 36
Figure 18: France spirits market volume forecast: million liters, 2010–15 37
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