Spirits in Hong Kong

Introduction

Spirits in Hong Kong industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Hong Kong spirits market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The spirits market consists of the sale of brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whisky. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The Hong Kong spirits market generated total revenues of $607.2 million in 2010, representing a compound annual growth rate (CAGR) of 2.15% for the period spanning 2006-2010.

*Specialty spirits sales proved the most lucrative for the Hong Kong spirits market in 2010, generating total revenues of $221.6 million, equivalent to 36.5% of the market's overall value.

*The performance of the market is forecast to follow historical trend, with an anticipated CAGR of 2.16% for the five-year period 2010-2015, which is expected to drive the market to a value of $675.8 million by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the spirits market in Hong Kong

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in Hong Kong

Leading company profiles reveal details of key spirits market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Hong Kong spirits market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Hong Kong economy

Key Questions Answered

What was the size of the Hong Kong spirits market by value in 2010?

What will be the size of the Hong Kong spirits market in 2015?

What factors are affecting the strength of competition in the Hong Kong spirits market?

How has the market performed over the last five years?

Who are the top competitiors in Hong Kong's spirits market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Davide Campari Milano SpA 22
Diageo plc 26
Pernod Ricard 32
MARKET DISTRIBUTION 37
MARKET FORECASTS 38
Market value forecast 38
Market volume forecast 39
MACROECONOMIC INDICATORS 40
APPENDIX 42
Methodology 42
Industry associations 43
Related Datamonitor research 43
Disclaimer 45
ABOUT DATAMONITOR 46
Premium Reports 46
Summary Reports 46
Datamonitor consulting 46

LIST OF TABLES
Table 1: Hong Kong spirits market value: $ million, 2006–10 10
Table 2: Hong Kong spirits market volume: million liters, 2006–10 11
Table 3: Hong Kong spirits market segmentation I:% share, by value, 2010 12
Table 4: Hong Kong spirits market segmentation II: % share, by value, 2010 13
Table 5: Hong Kong spirits market share: % share, by volume, 2010 14
Table 6: Davide Campari Milano SpA: key facts 22
Table 7: Davide Campari Milano SpA: key financials ($) 24
Table 8: Davide Campari Milano SpA: key financials (€) 24
Table 9: Davide Campari Milano SpA: key financial ratios 24
Table 10: Diageo plc: key facts 26
Table 11: Diageo plc: key financials ($) 29
Table 12: Diageo plc: key financials (£) 30
Table 13: Diageo plc: key financial ratios 30
Table 14: Pernod Ricard: key facts 32
Table 15: Pernod Ricard: key financials ($) 34
Table 16: Pernod Ricard: key financials (€) 34
Table 17: Pernod Ricard: key financial ratios 35
Table 18: Hong Kong spirits market distribution: % share, by volume, 2010 37
Table 19: Hong Kong spirits market value forecast: $ million, 2010–15 38
Table 20: Hong Kong spirits market volume forecast: million liters, 2010–15 39
Table 21: Hong Kong size of population (million), 2006–10 40
Table 22: Hong Kong gdp (constant 2000 prices, $ billion), 2006–10 40
Table 23: Hong Kong gdp (current prices, $ billion), 2006–10 40
Table 24: Hong Kong inflation, 2006–10 41
Table 25: Hong Kong consumer price index (absolute), 2006–10 41
Table 26: Hong Kong exchange rate, 2006–10 41

LIST OF FIGURES
Figure 1: Hong Kong spirits market value: $ million, 2006–10 10
Figure 2: Hong Kong spirits market volume: million liters, 2006–10 11
Figure 3: Hong Kong spirits market segmentation I:% share, by value, 2010 12
Figure 4: Hong Kong spirits market segmentation II: % share, by value, 2010 13
Figure 5: Hong Kong spirits market share: % share, by volume, 2010 14
Figure 6: Forces driving competition in the spirits market in Hong Kong, 2010 15
Figure 7: Drivers of buyer power in the spirits market in Hong Kong, 2010 17
Figure 8: Drivers of supplier power in the spirits market in Hong Kong, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the spirits market in Hong Kong, 2010 19
Figure 10: Factors influencing the threat of substitutes in the spirits market in Hong Kong, 2010 20
Figure 11: Drivers of degree of rivalry in the spirits market in Hong Kong, 2010 21
Figure 12: Davide Campari Milano SpA: revenues & profitability 25
Figure 13: Davide Campari Milano SpA: assets & liabilities 25
Figure 14: Diageo plc: revenues & profitability 31
Figure 15: Diageo plc: assets & liabilities 31
Figure 16: Pernod Ricard: revenues & profitability 35
Figure 17: Pernod Ricard: assets & liabilities 36
Figure 18: Hong Kong spirits market distribution: % share, by volume, 2010 37
Figure 19: Hong Kong spirits market value forecast: $ million, 2010–15 38
Figure 20: Hong Kong spirits market volume forecast: million liters, 2010–15 39


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