UK Sports Retail 2008

Verdict Research: UK Sports Retail 2008 is a new report providing analysis of the sports market, including a detailed breakdown of the market sectors and forecasts to 2013. The leading retailers are profiled in detail with strategic issues identified and the responses needed to thrive. 12 smaller, yet influential players are profiled with key statistics and analysis of future opportunities.

Report Highlights
The market will grow faster between 2008 and 2013 (+16.0%) than over the previous five, but sports equipment and bikes will continue to outperform sportswear. Growth of 18.3% and 17.3% respectively for the sports equipment and bike markets over the next five years will outstrip that of 14.4% for the sportswear sector.

Previously distinct lines between sportswear and casualwear are becoming increasingly blurred. On one hand this has created opportunities for sports retailers to extend their appeal and given specialists new avenues of growth. On the other hand this has put sports retailers in direct competition with a greater number retailers.

Grocers have compounded deflationary pressures in the market. Besides just adding pressure to sportswear through their value-based clothing offers, Tesco and Asda's assault on the outdoor market has ramped up price pressures in the market, turning customers' focus to the value end and restricting market value growth.
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CHAPTER 1 EXECUTIVE SUMMARY 6
Key Findings 6
Main Conclusions 7
CHAPTER 2 MARKET ANALYSIS 11
Definition 11
Overview 12
Expenditure Analysis by Category 14
Sportswear Expenditure 15
Sports Clothing Expenditure 17
Sports Footwear Expenditure 18
Sports/Outdoor Equipment Expenditure 20
Sports/Outdoor Equipment Segments 22
Golf Equipment Expenditure 23
Fitness Equipment Expenditure 23
Camping Equipment Expenditure 24
Fishing Equipment Expenditure 24
Balls Expenditure 25
Skates Expenditure 25
Water Sports Equipment Expenditure 26
Rackets Expenditure 26
Other Sports Equipment Expenditure 27
Bicycles Expenditure 28
Channels of Distribution 30
Non-specialists Sports Propositions 31
Clothing and Sports Specialists 32
Grocers 35
Market Forecasts to 2013 39
All Sports Goods to 2013 39
Sportswear (clothing & footwear) to 2013 40
Sports Clothing to 2013 42
Sports Footwear to 2013 43
Sports/Outdoor Equipment to 2013 45
Bicycles to 2013 47
CHAPTER 3 COMPANY DATA ANALYSIS 48
Sports Goods Market Shares 48
Winners & Losers in Sports Goods Market Share 49
Top Three Sportswear Retailers 50
Key Operating Statistics 53
Store Performance 54
Space Allocation 55
Advertising Media Expenditure 57
CHAPTER 4 STRATEGIC ISSUES 58
External Factors 58
GOVERNMENT INITIATIVES 59
Opportunities For/Threats To Retailers 59
Brands & Fashion 59
Opportunities For/Threats To Retailers 60
Events 60
Opportunities For/Threats To Retailers 60
Credit Crunch 61
Opportunities For/Threats To Retailers 61
Lifestyle Trends 62
Opportunities For/Threats To Retailers 62
Weather 62
Opportunities For/Threats To Retailers 62
Costs 63
Opportunities For/Threats To Retailers 63
Threats and Opportunities By Market Segment 64
Sportswear (Clothing and Footwear) 66
Competition from the value clothing sector 66
Replica Football Kits 66
Sports Direct and JJB Fail to Innovate 67
JD Sports Continues to Innovate and differentiate 67
Outdoor 68
Encroachment of Grocers 68
Seasonal Opportunities 68
Grocers Fuel Deflation 69
Price Competition 69
Outdoor Specialists 69
Smaller Specialists - Differentiation is Key 70
Strategies to Counter Intensifying Competition 71
Differentiation 71
Convenience 72
Niche Focus 72
Bicycles 73
Opportunities for Growth and Outperformance Remain 73
Green Concerns / Government Incentives 74
Recession Friendly 74
Health Trends 74
Sporting Events Encourage Participation 74
Defendable Segment: Non-specialists Make Little Headway 75
Wide Appeal 75
Market Remains Favourable, But Threats Exist 75
CHAPTER 5 HALFORDS 77
Company Overview & Market Share 77
Trading Record 80
Year to March 2008 80
Six months to September 2008 81
Store Portfolio 82
Year to March 2008 83
Six Months to September 2008 84
Retail Proposition 85
Management, Marketing & Operations 86
Outlook 87
CHAPTER 6 JD SPORTS FASHION 89
Company Overview & Market Shares 89
Year to January 2008 92
Six Months to July 2008 93
Store Portfolio 94
Retail Proposition 97
Space Allocation 98
Management, Marketing & Operations 100
Outlook 101
CHAPTER 7 JJB SPORTS 103
Company Overview & Market Shares 103
Trading Record 107
Year to January 2008 107
Six Months to July 2008 108
Current Trading 108
Store Portfolio 109
Recent Developments 110
Retail Proposition 112
Space Allocation 113
Management, Marketing & Operations 116
Outlook 117
CHAPTER 8 SPORTS DIRECT INTERNATIONAL 119
Company Overview & Market Shares 119
Trading Record 121
Year to April 2008 121
Current Trading 122
Store Portfolio 123
Retail Proposition 124
Space Allocation 125
Investments & Alliances 127
Outlook 128
CHAPTER 9 SMALLER SPORT SPECIALISTS 130
Overview 130
American Golf Discount Centre 134
Outlook 137
Blacks Leisure Group 138
Outlook 142
Cotswold Outdoor 143
Outlook 146
Decathlon 147
Outlook 151
Ellis Brigham 152
Outlook 155
Evans Cycles 157
Outlook 160
Foot Locker 161
Outlook 165
Intersport 166
Outlook 169
M and M Direct 171
Outlook 174
Nevada Bob's Golf 175
Outlook 178
Snow and Rock 179
Outlook 182
Trespass 184
Outlook 187
CHAPTER 10 GLOSSARY 189
Financial Statistics - VAT 189
Trading Profile 189
Key Operating Ratios 189
Physical Development 189
Abbreviations 190
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Table 1: Sports goods market definition 2008 11
Table 2: Total consumer expenditure on sports goods 1998-2008e 12
Table 3: Total consumer expenditure on sportswear 1998-2008e 15
Table 4: Total consumer expenditure on sports clothing 1998-2008e 17
Table 5: Total consumer expenditure on sports footwear 1998-2008e 18
Table 6: Total consumer expenditure on sports/outdoor equipment 1998-2008e 20
Table 7: Estimated consumer expenditure on sports/outdoor equipment by segment 2007-2008e 22
Table 8: Estimated consumer expenditure on golf equipment 2003-2008e 23
Table 9: Estimated consumer expenditure on fitness equipment 2003-2008e 23
Table 10: Estimated consumer expenditure on camping equipment 2003-2008e 24
Table 11: Estimated consumer expenditure on fishing equipment 2003-2008e 24
Table 12: Estimated consumer expenditure on balls 2003-2008e 25
Table 13: Estimated consumer expenditure on skates 2003-2008e 25
Table 14: Estimated consumer expenditure on water sports equipment 2003-2008e 26
Table 15: Estimated consumer expenditure on rackets 2003-2008e 26
Table 16: Estimated consumer expenditure on other sports equipment 2003-2008e 27
Table 17: Total consumer expenditure on bicycles 1998-2008e 28
Table 18: Channels of distribution by type of retailer 2007-2008 30
Table 19: Adidas retail sports proposition 2008 32
Table 20: Marks & Spencer sports proposition 2008 32
Table 21: Nike retail sports proposition 2008 33
Table 22: Fenwick sports proposition 2008 33
Table 23: Harrods sports proposition 2008 34
Table 24: House of Fraser sports proposition 2008 34
Table 25: John Lewis sports proposition 2008 35
Table 26: Asda sports proposition 2008 35
Table 27: Tesco sports proposition 2008 36
Table 28: Amazon sports proposition 2008 36
Table 29: Argos sports proposition 2008 37
Table 30: eBay sports proposition 2008 37
Table 31: Shop Direct Group sports proposition 2008 38
Table 32: Forecast total consumer expenditure on sports goods 2008-2013 39
Table 33: Forecast total consumer expenditure on sportswear 2008-2013 41
Table 34: Forecast total consumer expenditure on sports clothing 2008-2013 42
Table 35: Forecast total consumer expenditure on sports footwear 2008-2013 43
Table 36: Forecast total consumer expenditure on sports/outdoor equipment 2008-2013 45
Table 37: Forecast total consumer expenditure on bicycles 2008-2013 47
Table 38: Leading sports goods retailers market shares 2003-2008e 48
Table 39: Top Three sportswear retailers market shares by segment 2003-2008e 50
Table 40: Sports goods retailers key UK operating statistics 2007/08 53
Table 41: Sports goods space allocation 2008 55
Table 42: Leading sports retailers advertising media expenditure total 2003-2007 57
Table 43: Leading sports retailers' advertising media expenditure by media type 2007 57
Table 44: Halfords company overview 2008 77
Table 45: Halfords key operating statistics 2003-2008 78
Table 46: Halfords trading record 2003-2008e 80
Table 47: Halfords UK store portfolio 2003-2008e 82
Table 48: Halfords group stores at March 2007 and 2008 82
Table 49: Halfords retail proposition 2008 85
Table 50: JD Sports Fashion company overview 2008 89
Table 51: JD Sports Fashion key operating statistics 2003-2008 90
Table 52: JD Sports Fashion trading record 2003-2008 92
Table 53: JD Sports Fashion UK store portfolio 2003-2008e 94
Table 54: JD Sports Fashion store split 2003-2008e 94
Table 55: JD Sports Fashion store split 2007-2008e 95
Table 56: JD Sports Fashion retail proposition 2008 97
Table 57: JD Sports space allocation 2008 99
Table 58: JJB Sports company overview 2008 103
Table 59: JJB Sports key operating statistics 2004-2009e 104
Table 60: JJB Sports trading record 2002-2009e 107
Table 61: JJB Sports store portfolio 2003-2009e 109
Table 62: JJB store analysis by format 2003-2008 109
Table 63: JJB Sports retail proposition 2008 112
Table 64: JJB Sports space allocation 2008 115
Table 65: Sports Direct International company overview 2008 119
Table 66: Sports Direct International key operating statistics 2003-2008 120
Table 67: Sports Direct International trading record 2002-2008 122
Table 68: Sports Direct International UK store portfolio 2001-2008e 123
Table 69: Sports Direct retail proposition 2008 124
Table 70: Sports Direct space allocation 2008 126
Table 71: American Golf Discount Centre company overview 2008 134
Table 72: American Golf Discount Centre key operating statistics 2003-2008 135
Table 73: Blacks company overview 2008 138
Table 74: Blacks Leisure Group key operating statistics 2003-2008 139
Table 75: Blacks Leisure Group store split at February 2008 139
Table 76: Cotswold Outdoor company overview 2008 143
Table 77: Cotswold Outdoor key operating statistics 2003-2008 144
Table 78: Decathlon company overview 2008 147
Table 79: Decathlon sales and store information 2003-2008 148
Table 80: Decathlon Group store locations December 148
Table 81: Ellis Brigham company overview 2008 152
Table 82: Ellis Brigham key operating statistics 2003-2008 153
Table 83: Ellis Brigham store locations and product offer 2008 154
Table 84: Evans Cycles company overview 2008 157
Table 85: Evans Cycles key operating statistics 2003-2008 158
Table 86: Foot Locker company overview 2008 161
Table 87: Foot Locker key operating statistics 2003-2008 162
Table 88: Foot Locker international store information 2003 and 2007 163
Table 89: Foot Locker Group store numbers 2007 163
Table 90: Intersport company overview 2008 166
Table 91: Intersport key operating statistics 2003-2008 167
Table 92: Intersport Buying Group sales 2003-2008 168
Table 93: M and M Direct company overview 2008 171
Table 94: M and M Direct key operating statistics 2005-2008 172
Table 95: Nevada Bobs company overview 2008 175
Table 96: Nevada Bob's Golf UK key operating statistics 2003-2007e 176
Table 97: Nevada Bob's Golf European store split September 2008 176
Table 98: Snow and Rock company overview 2008 179
Table 99: Snow and Rock key operating statistics 2005-2008 180
Table 100: Snow and Rock store locations and opening dates 1982-2007 180
Table 101: Cycle Surgery key operating statistics 2006-2008 181
Table 102: Trespass company overview 2008 184
Table 103: Trespass key operating statistics 2003-2008 185
Figure 1: Price inflation/deflation in total retail and sports goods 1998-2008e 13
Figure 2: Sports goods category shares 2003 & 2008e 14
Figure 3: Sportswear share of total clothing & footwear market 2003-2008e 16
Figure 4: Sports clothing growth compared to all clothing 2003-2008e 17
Figure 5: Sports footwear growth compared with total footwear market 2003-2008e 19
Figure 6: Sports/outdoor equipment share of total retail market 2003-2008e 21
Figure 7: Bicycles share of total retail market 2003-2008e 29
Figure 8: Consumer spend on sports goods and year-on-year growth 2003-2013 39
Figure 9: Forecast consumer expenditure growth by sports good category 2008-2013 40
Figure 10: Consumer spend on sportswear and year-on-year growth 2003-2013 42
Figure 11: Consumer spend on sports clothing and year-on-year growth 2003-2013 43
Figure 12: Consumer spend on sports footwear and year-on-year growth 2003-2013 44
Figure 13: Consumer spend on sports/outdoor equipment and year-on-year growth 2003-2013 46
Figure 14: Consumer spend on bicycles and year-on-year growth 2003-2013 47
Figure 15: Winners and losers in sports goods market share 2008e on 2007 49
Figure 16: UK sales densities of Top Three sportswear retailers 2006/07 and 2007/08 51
Figure 17: UK space growth vs UK sales growth of Top Three sportswear retailers 2007/08 on 2006/07 52
Figure 18: Average UK sales per store 2007/08 54
Figure 19: External factors for sports retailers 2009 58
Figure 20: Threats and opportunities in the UK sports market 2009 64
Figure 21: Grocers impact on outdoor sports market 2009 68
Figure 22: Leading outdoor specialists sales growth 2004-2008e 70
Figure 23: Outdoor specialists strategies 2009 71
Figure 24: Growth opportunities in the bicycle market 2009 73
Figure 25: Halfords sports market share 2003-2008e 78
Figure 26: Halfords bicycles market share 2003-2008e 79
Figure 27: JD Sports Fashion sports goods market share 2003-2008e 90
Figure 28: JD Sports Fashion sports clothing and sports footwear market shares 2003-2008e 91
Figure 29: JD Sports space allocation, by product type 2008 98
Figure 30: JD Sports space allocation, by category 2008 98
Figure 31: JJB Sports sports goods market share 2003-2008e 105
Figure 32: JJB Sports sports clothing and sports footwear market shares 2003-2008e 106
Figure 33: JJB Sports space allocation, by product type 2008 113
Figure 34: JJB Sports space allocation, by category 2008 114
Figure 35: Sports Direct International sports goods market shares 2003-2008e 120
Figure 36: Sports Direct International sports clothing and sports footwear market shares 2003-2008e 121
Figure 37: Sports Direct space allocation, by product type 2008 125
Figure 38: Sports Direct space allocation, by category 2008 125
Figure 39: Sports Direct International holdings in other companies, October 2008 127
Figure 40: American Golf market shares 2003-2008e 136
Figure 41: Blacks estimated market shares 2003-2008e 141
Figure 42: Cotswold Outdoor estimated market shares 2003-2008e 145
Figure 43: Decathlon estimated market shares 2003-2008e 150
Figure 44: Ellis Brigham market shares 2003-2008e 155
Figure 45: Evans Cycles estimated market shares 2003-2008e 159
Figure 46: Foot Locker market shares 2003-2008e 164
Figure 47: Intersport estimated market shares 2003-2008e 169
Figure 48: M and M Direct estimated market shares 2003-2008e 173
Figure 49: Nevada Bob's Golf estimated market shares 2003-2008e 178
Figure 50: Snow and Rock market shares 2003-2008e 182
Figure 51: Trespass estimated market shares 2003-2008e 187
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