TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
American Greetings Corporation 19
Office Depot, Inc. 21
OfficeMax, Inc. 25
Staples, Inc. 28
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39
LIST OF TABLES
Table 1: Canada stationery and cards market value: $ million, 2005–09 10
Table 2: Canada stationery and cards market segmentation I:% share, by value, 2009 11
Table 3: Canada stationery and cards market segmentation II: % share, by value, 2009 12
Table 4: American Greetings Corporation: key facts 19
Table 5: Office Depot, Inc.: key facts 21
Table 6: Office Depot, Inc.: key financials ($) 22
Table 7: Office Depot, Inc.: key financial ratios 23
Table 8: OfficeMax, Inc.: key facts 25
Table 9: OfficeMax, Inc.: key financials ($) 26
Table 10: OfficeMax, Inc.: key financial ratios 26
Table 11: Staples, Inc.: key facts 28
Table 12: Staples, Inc.: key financials ($) 29
Table 13: Staples, Inc.: key financial ratios 30
Table 14: Canada stationery and cards market distribution: % share, by value, 2009 32
Table 15: Canada stationery and cards market value forecast: $ million, 2009–14 33
Table 16: Canada size of population (million), 2005–09 34
Table 17: Canada gdp (constant 2000 prices, $ billion), 2005–09 34
Table 18: Canada gdp (current prices, $ billion), 2005–09 34
Table 19: Canada inflation, 2005–09 35
Table 20: Canada consumer price index (absolute), 2005–09 35
Table 21: Canada exchange rate, 2005–09 35
LIST OF FIGURES
Figure 1: Canada stationery and cards market value: $ million, 2005–09 10
Figure 2: Canada stationery and cards market segmentation I:% share, by value, 2009 11
Figure 3: Canada stationery and cards market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the stationery and cards market in Canada, 2009 13
Figure 5: Drivers of buyer power in the stationery and cards market in Canada, 2009 14
Figure 6: Drivers of supplier power in the stationery and cards market in Canada, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the stationery and cards market in Canada, 2009 16
Figure 8: Factors influencing the threat of substitutes in the stationery and cards market in Canada, 2009 17
Figure 9: Drivers of degree of rivalry in the stationery and cards market in Canada, 2009 18
Figure 10: Office Depot, Inc.: revenues & profitability 23
Figure 11: Office Depot, Inc.: assets & liabilities 24
Figure 12: OfficeMax, Inc.: revenues & profitability 27
Figure 13: OfficeMax, Inc.: assets & liabilities 27
Figure 14: Staples, Inc.: revenues & profitability 30
Figure 15: Staples, Inc.: assets & liabilities 31
Figure 16: Canada stationery and cards market distribution: % share, by value, 2009 32
Figure 17: Canada stationery and cards market value forecast: $ million, 2009–14 33
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