TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
China Stationary and Office Supply, Inc. 20
Sichuan Xinhua Winshare Chainstore 21
Staples, Inc. 23
Wal-Mart Stores, Inc. 27
MARKET DISTRIBUTION 31
MARKET FORECASTS 32
Market value forecast 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38
LIST OF TABLES
Table 1: China stationery and cards market value: $ million, 2005–09 10
Table 2: China stationery and cards market segmentation I:% share, by value, 2009 11
Table 3: China stationery and cards market segmentation II: % share, by value, 2009 12
Table 4: China Stationary and Office Supply, Inc.: key facts 20
Table 5: Sichuan Xinhua Winshare Chainstore: key facts 21
Table 6: Staples, Inc.: key facts 23
Table 7: Staples, Inc.: key financials ($) 24
Table 8: Staples, Inc.: key financial ratios 25
Table 9: Wal-Mart Stores, Inc.: key facts 27
Table 10: Wal-Mart Stores, Inc.: key financials ($) 29
Table 11: Wal-Mart Stores, Inc.: key financial ratios 29
Table 12: China stationery and cards market distribution: % share, by value, 2009 31
Table 13: China stationery and cards market value forecast: $ million, 2009–14 32
Table 14: China size of population (million), 2005–09 33
Table 15: China gdp (constant 2000 prices, $ billion), 2005–09 33
Table 16: China gdp (current prices, $ billion), 2005–09 33
Table 17: China inflation, 2005–09 34
Table 18: China consumer price index (absolute), 2005–09 34
Table 19: China exchange rate, 2005–09 34
LIST OF FIGURES
Figure 1: China stationery and cards market value: $ million, 2005–09 10
Figure 2: China stationery and cards market segmentation I:% share, by value, 2009 11
Figure 3: China stationery and cards market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the stationery and cards market in China, 2009 13
Figure 5: Drivers of buyer power in the stationery and cards market in China, 2009 14
Figure 6: Drivers of supplier power in the stationery and cards market in China, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the stationery and cards market in China, 2009 16
Figure 8: Factors influencing the threat of substitutes in the stationery and cards market in China, 2009 18
Figure 9: Drivers of degree of rivalry in the stationery and cards market in China, 2009 19
Figure 10: Staples, Inc.: revenues & profitability 25
Figure 11: Staples, Inc.: assets & liabilities 26
Figure 12: Wal-Mart Stores, Inc.: revenues & profitability 30
Figure 13: Wal-Mart Stores, Inc.: assets & liabilities 30
Figure 14: China stationery and cards market distribution: % share, by value, 2009 31
Figure 15: China stationery and cards market value forecast: $ million, 2009–14 32
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