TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
American Greetings Corporation 19
Office Depot, Inc. 21
OfficeMax, Inc. 25
Staples, Inc. 29
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: United States stationery and cards market value: $ million, 2005–09 10
Table 2: United States stationery and cards market segmentation I:% share, by value, 2009 11
Table 3: United States stationery and cards market segmentation II: % share, by value, 2009 12
Table 4: American Greetings Corporation: key facts 19
Table 5: Office Depot, Inc.: key facts 21
Table 6: Office Depot, Inc.: key financials ($) 23
Table 7: Office Depot, Inc.: key financial ratios 23
Table 8: OfficeMax, Inc.: key facts 25
Table 9: OfficeMax, Inc.: key financials ($) 26
Table 10: OfficeMax, Inc.: key financial ratios 27
Table 11: Staples, Inc.: key facts 29
Table 12: Staples, Inc.: key financials ($) 31
Table 13: Staples, Inc.: key financial ratios 31
Table 14: United States stationery and cards market distribution: % share, by value, 2009 33
Table 15: United States stationery and cards market value forecast: $ million, 2009–14 34
Table 16: United States size of population (million), 2005–09 35
Table 17: United States gdp (constant 2000 prices, $ billion), 2005–09 35
Table 18: United States gdp (current prices, $ billion), 2005–09 35
Table 19: United States inflation, 2005–09 36
Table 20: United States consumer price index (absolute), 2005–09 36
Table 21: United States exchange rate, 2005–09 36
LIST OF FIGURES
Figure 1: United States stationery and cards market value: $ million, 2005–09 10
Figure 2: United States stationery and cards market segmentation I:% share, by value, 2009 11
Figure 3: United States stationery and cards market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the stationery and cards market in the United States, 2009 13
Figure 5: Drivers of buyer power in the stationery and cards market in the United States, 2009 14
Figure 6: Drivers of supplier power in the stationery and cards market in the United States, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the stationery and cards market in the United States, 2009 16
Figure 8: Factors influencing the threat of substitutes in the stationery and cards market in the United States, 2009 17
Figure 9: Drivers of degree of rivalry in the stationery and cards market in the United States, 2009 18
Figure 10: Office Depot, Inc.: revenues & profitability 24
Figure 11: Office Depot, Inc.: assets & liabilities 24
Figure 12: OfficeMax, Inc.: revenues & profitability 27
Figure 13: OfficeMax, Inc.: assets & liabilities 28
Figure 14: Staples, Inc.: revenues & profitability 32
Figure 15: Staples, Inc.: assets & liabilities 32
Figure 16: United States stationery and cards market distribution: % share, by value, 2009 33
Figure 17: United States stationery and cards market value forecast: $ million, 2009–14 34
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