Strong Fashion Orientation of Athletic Retail Market

The last decade has been a turning point for the athletic retail market. The trend of consumers embracing premium products and lifestyle brands continues in the athletic apparel and footwear market. Fitness activities such as golf, aerobics and biking are fueling the market. However, the majority of spending on athletic apparel and footwear is not intended for athletic activities, but for comfort and fashion.

Consolidation activity is going on both at specialty retailer and manufacturer level, to realize economies of scale and to better compete with mass merchants and discounters. The wave of brand acquisitions over the past few years has led to some of the most renowned brands in the market becoming subsidiaries of their competitors.



Report Highlights

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1. Market Overview

This report concentrates on two major segments – apparel and footwear.

Athletic Retail – Market Segments/ Sub-segments

2. Market Size

2.1 Global Market

Athletic footwear is about half the value of the athletic apparel market, but is growing faster.

Global Athletic Footwear and Apparel Market Value

2.2 US Market

US Athletic Apparel Retail Market
Athletic Apparel Demand by Product Segment
T-Shirt Sales by Category (Performance/Non-performance)
US Athletic Footwear Retail Market
Athletic Footwear Demand by Material
US Athletic Footwear Market by Retail Channel
US Consumer Spending on Activewear: Breakdown by Sport

3. Market Trends

3.1 Consolidation Activity - Dominant Trend
3.2 Athletic Firms Targeting 2008 Olympics in China
3.3 Licensed Sports Apparel
3.4 Top Sneaker Trends
3.5 Changing Consumer Preferences

4. Competitive Landscape

Athletic footwear market is extremely concentrated, controlled by Nike and adidas/Reebok. In contrast, the athletic apparel market is more fragmented.

4.1 Global Market

Global Athletic Apparel – Market Share
Global Athletic Footwear – Market Share

4.2 US Market

U.S. Athletic Apparel – Market Share
U.S. Athletic Footwear – Market Share
Segment Analysis by Gender
Market Share by Segments

5. Company Profiles

5.1 Nike

Overview
Business Strategies
Focus on Emerging Markets
Speed – A Key Determinant

5.2 Adidas

Overview

Business Strategies
US - Towards a New Retailing Strategy
Sales Growth Drivers

5.3 Puma

Overview

Business Strategies
Emphasis on Design
Customized Distribution
Innovative Marketing

5.4 Skechers

Overview

Business Strategies
Holistic Approach towards Fashion
Multi-channel Distribution Strategy
Vigorous Advertising Strategy

5.5 Russell

Overview

5.6 Foot Locker

Overview

5.7 New Balance

Overview


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Global Athletic Footwear and Apparel Wholesale Market (2003-05)
T-Shirt Sales by Category (2005-06)
US Consumer Spending on Activewear: Breakdown by Sport
M&A Transactions – Retailers
M&A Transactions - Sporting Goods Vendors
Sports Licensed Apparel Sales by League (2005-06)
Breakdown of Pairs of Athletic Shoes Purchased by US Adults (2006)
Athletic Footwear Market Share: Women's Running (2005-06)
Athletic Footwear Market Share: Women's Walking (2005-06)
Athletic Footwear Market Share: Women's Performance Apparel (2005-06)
Athletic Footwear Market Share: Men's Running (2005-06)
Athletic Footwear Market Share: Men's Performance Apparel (2005-06)



Athletic Retail – Market Segments
US Athletic Apparel Retail Market (2000/05)
Athletic Apparel Demand by Product Segment
US Athletic Footwear Retail Market (2000/05)
Athletic Footwear Demand by Material
US Athletic Footwear Market by Retail Channel
Global Athletic Apparel – Market Share
Global Athletic Footwear – Market Share
U.S. Athletic Apparel – Market Share
U.S. Athletic Footwear – Market Share
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