Toys and Games Sales via Key Retail Formats in Hong Kong to 2013

Introduction

Datamonitor’s 'Toys and Games Sales via Key Retail Formats in Hong Kong to 2013' databook provides market value data for seven key market segments and eight key retail distribution channels.It focuses on data and analysis of market revenues and segmentation. It also provides historic and forecast data, as well as a comparison against the top five countries in the market.

Scope

*Toys and Games retail sales revenues and analysis from 2003 to 2008 and forecast values up to 2013

*Market value of seven categories: infant/pre-school, games and puzzles, activity toys, dolls, ride-ons, plush and other toys and games

*Current and forecast analysis of sales via major retail channels in the toys and games industry as well as its sub-categories

Highlights

Toys and Games retail sales in Hong Kong increased at a compound annual growth rate of 5.8% between 2003 and 2008.

Infant/Pre-school sales led the toys and games market with a share of 20.7% in 2008. Department stores were the leading retail format for infant/pre-school in 2008.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales

*Develop business strategies by understanding the quantitative trends within the toys and games market in Hong Kong

*Understand the future direction of the market with reliable historical data and full five year forecasting


Report Highlights

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TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
TOYS AND GAMES RETAIL SALES OVERVIEW 7
Toys and games retail market definition 7
Toys and games sales overview 8
Toys and games retail sales value, 2003–08 9
Toys and games retail sales value, 2008–13 10
TOYS AND GAMES MARKET SEGMENTATION 11
Market sales analysis by category, 2003–08 11
Market sales analysis by category, 2008–13 14
TOYS AND GAMES SALES ANALYSIS BY KEY RETAIL FORMATS 17
Retail format definitions 17
Toys and games sales analysis by key retail formats, overview 20
Toys and games sales analysis by key retail formats, 2003–08 21
Toys and games sales analysis by key retail formats, 2008–13 22
ACTIVITY TOYS SALES ANALYSIS BY KEY RETAIL FORMATS 23
Activity toys sales analysis by key retail formats, overview 23
Activity toys sales analysis by key retail formats, 2003–08 24
Activity toys sales analysis by key retail formats, 2008–13 25
DOLLS SALES ANALYSIS BY KEY RETAIL FORMATS 26
Dolls sales analysis by key retail formats, overview 26
Dolls sales analysis by key retail formats, 2003–08 27
Dolls sales analysis by key retail formats, 2008–13 28
GAMES AND PUZZLES SALES ANALYSIS BY KEY RETAIL FORMATS 29
Games and puzzles sales analysis by key retail formats, overview 29
Games and puzzles sales analysis by key retail formats, 2003–08 30
Games and puzzles sales analysis by key retail formats, 2008–13 31
INFANT/PRE-SCHOOL SALES ANALYSIS BY KEY RETAIL FORMATS 32
Infant/pre-school sales analysis by key retail formats, overview 32
Infant/pre-school sales analysis by key retail formats, 2003–08 33
Infant/pre-school sales analysis by key retail formats, 2008–13 34
PLUSH SALES ANALYSIS BY KEY RETAIL FORMATS 35
Plush sales analysis by key retail formats, overview 35
Plush sales analysis by key retail formats, 2003–08 36
Plush sales analysis by key retail formats, 2008–13 37
RIDE-ONS SALES ANALYSIS BY KEY RETAIL FORMATS 38
Ride-ons sales analysis by key retail formats, overview 38
Ride-ons sales analysis by key retail formats, 2003–08 39
Ride-ons sales analysis by key retail formats, 2008–13 40
OTHER TOYS AND GAMES SALES ANALYSIS BY KEY RETAIL FORMATS 41
Other toys and games sales analysis by key retail formats, overview 41
Other toys and games sales analysis by key retail formats, 2003–08 42
Other toys and games sales analysis by key retail formats, 2008–13 43
TOYS AND GAMES RETAIL SALES – COUNTRY COMPARISON 44
Toys and games retail sales value of top five countries, 2003–13 44
APPENDIX 46
Methodology 46
Related research 47
Datamonitor consulting 47
Disclaimer 47


LIST OF FIGURES
Figure 1: Sales of toys and games in Hong Kong, value ($m), 2003–13 8
Figure 2: Sales of toys and games in Hong Kong, value ($m), 2003–08 9
Figure 3: Forecast sales of toys and games in Hong Kong, value ($m), 2008–13 10
Figure 4: Sales of toys and games in Hong Kong, value break down by category ($m), 2003–08 11
Figure 5: Sales of toys and games in Hong Kong, value break down by category (%), 2008 13
Figure 6: Forecast sales of toys and games in Hong Kong, value break down by category ($m), 2008–13 14
Figure 7: Sales of toys and games in Hong Kong, value break down by category (%), 2013 16
Figure 8: Toys and games, Hong Kong, revenue split by key retail formats (%), 2008 20
Figure 9: Activity toys, Hong Kong, revenue split by key retail formats (%), 2008 23
Figure 10: Dolls, Hong Kong, revenue split by key retail formats (%), 2008 26
Figure 11: Games and puzzles, Hong Kong, revenue split by key retail formats (%), 2008 29
Figure 12: Infant/pre-school, Hong Kong, revenue split by key retail formats (%), 2008 32
Figure 13: Plush, Hong Kong, revenue split by key retail formats (%), 2008 35
Figure 14: Ride-ons, Hong Kong, revenue split by key retail formats (%), 2008 38
Figure 15: Other toys and games, Hong Kong, revenue split by key retail formats (%), 2008 41
Figure 16: Toys and games, growth comparison (value $m), top five countries 44


LIST OF TABLES
Table 1: Toys and games retail market definition 7
Table 2: Sales of toys and games in Hong Kong, value ($m), 2003–13 8
Table 3: Sales of toys and games in Hong Kong, value ($m and HK$m), 2003–08 9
Table 4: Forecast sales of toys and games in Hong Kong, value ($m and HK$m), 2008–13 10
Table 5: Sales of toys and games in Hong Kong, value break down by category ($m), 2003–08 12
Table 6: Forecast sales of toys and games in Hong Kong, value break down by category ($m), 2008–13 15
Table 7: (Part 1) Retail format definitions 17
Table 8: (Part 2) Retail format definitions 18
Table 9: (Part 3) Retail format definitions 19
Table 10: Toys and games, Hong Kong, revenues split by key retail formats ($m), 2003–08 21
Table 11: Toys and games forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 22
Table 12: Activity toys, Hong Kong, revenues split by key retail formats ($m), 2003–08 24
Table 13: Activity toys forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 25
Table 14: Dolls, Hong Kong, revenues split by key retail formats ($m), 2003–08 27
Table 15: Dolls forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 28
Table 16: Games and puzzles, Hong Kong, revenues split by key retail formats ($m), 2003–08 30
Table 17: Games and puzzles forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 31
Table 18: Infant/pre-school, Hong Kong, revenues split by key retail formats ($m), 2003–08 33
Table 19: Infant/pre-school forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 34
Table 20: Plush, Hong Kong, revenues split by key retail formats ($m), 2003–08 36
Table 21: Plush forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 37
Table 22: Ride-ons, Hong Kong, revenues split by key retail formats ($m), 2003–08 39
Table 23: Ride-ons forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 40
Table 24: Other toys and games, Hong Kong, revenues split by key retail formats ($m), 2003–08 42
Table 25: Other toys and games forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 43
Table 26: Global toys and games market split (value $m), top five countries 45


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