Wine in Asia-Pacific to 2013

Introduction

This databook provides key data and information on the wine market covering 15 countries in the Asia-Pacific region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine.

*Market, category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for wine in Asia-Pacific increased at a compound annual growth rate of 4% between 2003 and 2008.

The still wine products category led the wine market in Asia-Pacific, accounting for a share of 79.8%.

The leading players in the Asia-Pacific wine market includeYantai Changyu Group Company Limited, Foster's Group Ltd. and China Great Wall Wine Co, Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Asia-Pacific

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: fortified wine 5
Summary category level: champagne 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 21
Chapter 4 Asia Pacific Wine - Market Overview 23
Value analysis (US dollar), 2003?08 23
Value analysis (US dollar), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Leading Company Profile 36
Foster's Group Ltd. 36
Chapter 6 Category Analysis: Still Wine 38
Value analysis (US dollar), 2003?08 38
Value analysis (US dollar), 2008?13 39
Volume analysis, 2003?08 41
Volume analysis, 2008?13 42
Company share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 7 Category Analysis: Sparkling Wine 51
Value analysis (US dollar), 2003?08 51
Value analysis (US dollar), 2008?13 52
Volume analysis, 2003?08 54
Volume analysis, 2008?13 55
Company share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 8 Category Analysis: Fortified Wine 64
Value analysis (US dollar), 2003?08 64
Value analysis (US dollar), 2008?13 65
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 9 Category Analysis: Champagne 78
Value analysis (US dollar), 2003?08 78
Value analysis (US dollar), 2008?13 79
Volume analysis, 2003?08 80
Volume analysis, 2008?13 81
Company share analysis 82
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 10 Research Methodology 88
Methodology overview 88
Secondary research 89
Market modeling 90
Creating an initial data model 90
Revising the initial data model 90
Creating a final estimate 91
Creating demographic value splits 91
Primary research 91
Data finalization 92
Ongoing research 92
Chapter 11 APPENDIX 93
Future readings 93
How to contact experts in your industry 93
Disclaimer 93

LIST OF FIGURES
Figure 1: Wine, Asia Pacific, value by category ($m), 2003?13 25
Figure 2: Wine, Asia Pacific, category growth comparison, by value, 2003?13 25
Figure 3: Wine, Asia Pacific, volume by category (liters, million), 2003?13 28
Figure 4: Wine, Asia Pacific, category growth comparison, by volume, 2003?13 28
Figure 5: Wine, Asia Pacific, company share (top five companies) by volume (%), 2007?08 31
Figure 6: Wine, Asia Pacific, distribution channels by volume (%), 2007?08 33
Figure 7: Still wine, Asia Pacific, value by segment ($m), 2003?13 40
Figure 8: Still wine, Asia Pacific, category growth comparison, by value, 2003?13 40
Figure 9: Still wine, Asia Pacific, volume by segment (liters, million), 2003?13 43
Figure 10: Still wine, Asia Pacific, category growth comparison, by volume, 2003?13 43
Figure 11: Still wine, Asia Pacific, company share (top five companies) by volume (%), 2007?08 46
Figure 12: Still wine, Asia Pacific, distribution channels by volume (%), 2007?08 48
Figure 13: Sparkling wine, Asia Pacific, value by segment ($m), 2003?13 53
Figure 14: Sparkling wine, Asia Pacific, category growth comparison, by value, 2003?13 53
Figure 15: Sparkling wine, Asia Pacific, volume by segment (liters, million), 2003?13 56
Figure 16: Sparkling wine, Asia Pacific, category growth comparison, by volume, 2003?13 56
Figure 17: Sparkling wine, Asia Pacific, company share (top five companies) by volume (%), 2007?08 59
Figure 18: Sparkling wine, Asia Pacific, distribution channels by volume (%), 2007?08 61
Figure 19: Fortified wine, Asia Pacific, value by segment ($m), 2003?13 66
Figure 20: Fortified wine, Asia Pacific, category growth comparison, by value, 2003?13 66
Figure 21: Fortified wine, Asia Pacific, volume by segment (liters, million), 2003?13 69
Figure 22: Fortified wine, Asia Pacific, category growth comparison, by volume, 2003?13 69
Figure 23: Fortified wine, Asia Pacific, company share (top five companies) by volume (%), 2007?08 72
Figure 24: Fortified wine, Asia Pacific, distribution channels by volume (%), 2007?08 74
Figure 25: Champagne, Asia Pacific, value ($m), 2003?13 79
Figure 26: Champagne, Asia Pacific, volume (liters, million), 2003?13 81
Figure 27: Champagne, Asia Pacific, company share by volume (%), 2007?08 83
Figure 28: Champagne, Asia Pacific, distribution channels by volume (%), 2007?08 85
Figure 29: Annual data review process 89

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Asia Pacific wine value (country-wise), 2003?08 ($m) 19
Table 4: Asia Pacific wine value (country-wise) forecast, 2008?13 ($m) 20
Table 5: Asia Pacific wine volume (country-wise), 2003?08 (liters, million) 21
Table 6: Asia Pacific wine volume (country-wise) forecast, 2008?13 (liters, million) 22
Table 7: Wine, Asia Pacific, value by category ($m), 2003?08 23
Table 8: Wine, Asia Pacific, value forecast by category ($m), 2008?13 24
Table 9: Wine, Asia Pacific, volume by category (liters, million), 2003?08 26
Table 10: Wine, Asia Pacific, volume forecast by category (liters, million), 2008?13 27
Table 11: Wine, Asia Pacific, company share (top 20 companies) by volume (%), 2007?08 29
Table 12: Wine, Asia Pacific, volume by company (liters, million), 2007?08 30
Table 13: Wine, Asia Pacific, distribution channels by volume (%), 2007?08 32
Table 14: Wine, Asia Pacific, volume by distribution channel (liters, million), 2007?08 32
Table 15: Wine, Asia Pacific, expenditure per capita ($), 2003?08 34
Table 16: Wine, Asia Pacific, forecast expenditure per capita ($), 2008?13 34
Table 17: Wine, Asia Pacific, consumption per capita (liters), 2003?08 35
Table 18: Wine, Asia Pacific, forecast consumption per capita (liters), 2008?13 35
Table 19: Foster's Group Ltd. key facts 36
Table 20: Still wine, Asia Pacific, value by segment ($m), 2003?08 38
Table 21: Still wine, Asia Pacific, value forecast by segment ($m), 2008?13 39
Table 22: Still wine, Asia Pacific, volume by segment (liters, million), 2003?08 41
Table 23: Still wine, Asia Pacific, volume forecast by segment (liters, million), 2008?13 42
Table 24: Still wine, Asia Pacific, company share (top 20 companies) by volume (%), 2007?08 44
Table 25: Still wine, Asia Pacific, volume by company (liters, million), 2007?08 45
Table 26: Still wine, Asia Pacific, distribution channels by volume (%), 2007?08 47
Table 27: Still wine, Asia Pacific, volume by distribution channel (liters, million), 2007?08 47
Table 28: Still wine, Asia Pacific, expenditure per capita ($), 2003?08 49
Table 29: Still wine, Asia Pacific, forecast expenditure per capita ($), 2008?13 49
Table 30: Still wine, Asia Pacific, consumption per capita (liters), 2003?08 50
Table 31: Still wine, Asia Pacific, forecast consumption per capita (liters), 2008?13 50
Table 32: Sparkling wine, Asia Pacific, value by segment ($m), 2003?08 51
Table 33: Sparkling wine, Asia Pacific, value forecast by segment ($m), 2008?13 52
Table 34: Sparkling wine, Asia Pacific, volume by segment (liters, million), 2003?08 54
Table 35: Sparkling wine, Asia Pacific, volume forecast by segment (liters, million), 2008?13 55
Table 36: Sparkling wine, Asia Pacific, company share (top 20 companies) by volume (%), 2007?08 57
Table 37: Sparkling wine, Asia Pacific, volume by company (liters, million), 2007?08 58
Table 38: Sparkling wine, Asia Pacific, distribution channels by volume (%), 2007?08 60
Table 39: Sparkling wine, Asia Pacific, volume by distribution channel (liters, million), 2007?08 60
Table 40: Sparkling wine, Asia Pacific, expenditure per capita ($), 2003?08 62
Table 41: Sparkling wine, Asia Pacific, forecast expenditure per capita ($), 2008?13 62
Table 42: Sparkling wine, Asia Pacific, consumption per capita (liters), 2003?08 63
Table 43: Sparkling wine, Asia Pacific, forecast consumption per capita (liters), 2008?13 63
Table 44: Fortified wine, Asia Pacific, value by segment ($m), 2003?08 64
Table 45: Fortified wine, Asia Pacific, value forecast by segment ($m), 2008?13 65
Table 46: Fortified wine, Asia Pacific, volume by segment (liters, million), 2003?08 67
Table 47: Fortified wine, Asia Pacific, volume forecast by segment (liters, million), 2008?13 68
Table 48: Fortified wine, Asia Pacific, company share (top 20 companies) by volume (%), 2007?08 70
Table 49: Fortified wine, Asia Pacific, volume by company (liters, million), 2007?08 71
Table 50: Fortified wine, Asia Pacific, distribution channels by volume (%), 2007?08 73
Table 51: Fortified wine, Asia Pacific, volume by distribution channel (liters, million), 2007?08 73
Table 52: Fortified wine, Asia Pacific, expenditure per capita ($), 2003?08 75
Table 53: Fortified wine, Asia Pacific, forecast expenditure per capita ($), 2008?13 76
Table 54: Fortified wine, Asia Pacific, consumption per capita (liters), 2003?08 76
Table 55: Fortified wine, Asia Pacific, forecast consumption per capita (liters), 2008?13 77
Table 56: Champagne, Asia Pacific, value ($m), 2003?08 78
Table 57: Champagne, Asia Pacific, value forecast ($m), 2008?13 79
Table 58: Champagne, Asia Pacific, volume (liters, million), 2003?08 80
Table 59: Champagne, Asia Pacific, volume forecast (liters, million), 2008?13 81
Table 60: Champagne, Asia Pacific, company share by volume (%), 2007?08 82
Table 61: Champagne, Asia Pacific, volume by company (liters, million), 2007?08 83
Table 62: Champagne, Asia Pacific, distribution channels by volume (%), 2007?08 84
Table 63: Champagne, Asia Pacific, volume by distribution channel (liters, million), 2007?08 84
Table 64: Champagne, Asia Pacific, expenditure per capita ($), 2003?08 86
Table 65: Champagne, Asia Pacific, forecast expenditure per capita ($), 2008?13 86
Table 66: Champagne, Asia Pacific, consumption per capita (liters), 2003?08 87
Table 67: Champagne, Asia Pacific, forecast consumption per capita (liters), 2008?13 87



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