Wine in Thailand to 2013

Introduction

This databook provides key data and information on the wine market in Thailand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for wine in Thailand increased at a compound annual growth rate of 6.9% between 2003 and 2008.

The still wine category led the wine market in Thailand, accounting for a share of 72.8%.

Leading players in Thai wine market include Siam Winery, Khao Yai Winery and Chiang Rai Winery.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Thailand

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: fortified wine 5
Summary category level: champagne 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Baht), 2003?08 21
Value analysis (Baht), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 25
Volume analysis, 2003?08 27
Volume analysis, 2008?13 28
Company and brand share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Category Analysis: Still Wine 38
Value analysis (Baht), 2003?08 38
Value analysis (Baht), 2008?13 39
Value analysis (US dollars), 2003?08 41
Value analysis (US dollars), 2008?13 41
Volume analysis, 2003?08 43
Volume analysis, 2008?13 44
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 5 Category Analysis: Sparkling Wine 54
Value analysis (Baht), 2003?08 54
Value analysis (Baht), 2008?13 55
Value analysis (US dollars), 2003?08 56
Value analysis (US dollars), 2008?13 56
Volume analysis, 2003?08 57
Volume analysis, 2008?13 58
Company and brand share analysis 59
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 6 Category Analysis: Fortified Wine 66
Value analysis (Baht), 2003?08 66
Value analysis (Baht), 2008?13 67
Value analysis (US dollars), 2003?08 69
Value analysis (US dollars), 2008?13 70
Volume analysis, 2003?08 72
Volume analysis, 2008?13 73
Company and brand share analysis 75
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Category Analysis: Champagne 83
Value analysis (Baht), 2003?08 83
Value analysis (Baht), 2008?13 84
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 85
Volume analysis, 2003?08 86
Volume analysis, 2008?13 87
Company and brand share analysis 88
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 8 Country Comparison 95
Value 95
Volume 99
Market share 103
Chapter 9 PESTLE Analysis 104
Summary 104
Political analysis 105
Economic analysis 108
Social analysis 111
Technological analysis 114
Legal analysis 117
Environmental analysis 120
Chapter 10 Macroeconomic Profile 123
Macroeconomic indicators 123
Chapter 11 Research Methodology 128
Methodology overview 128
Secondary research 129
Market modeling 130
Creating an initial data model 130
Revising the initial data model 130
Creating a final estimate 131
Creating demographic value splits 131
Primary research 131
Data finalization 132
Ongoing research 132
Chapter 12 APPENDIX 133
Future readings 133
How to contact experts in your industry 133
Disclaimer 133

LIST OF FIGURES
Figure 1: Wine, Thailand, value by category (THBm), 2003?13 24
Figure 2: Wine, Thailand, category growth comparison, by value, 2003?13 26
Figure 3: Wine, Thailand, volume by category (liters, million), 2003?13 29
Figure 4: Wine, Thailand, category growth comparison, by volume, 2003?13 29
Figure 5: Wine, Thailand, company share by volume (%), 2007?08 31
Figure 6: Wine, Thailand, distribution channels by volume (%), 2007?08 34
Figure 7: Still wine, Thailand, value by segment (THBm), 2003?13 40
Figure 8: Still wine, Thailand, category growth comparison, by value, 2003?13 42
Figure 9: Still wine, Thailand, volume by segment (liters, million), 2003?13 45
Figure 10: Still wine, Thailand, category growth comparison, by volume, 2003?13 45
Figure 11: Still wine, Thailand, company share by volume (%), 2007?08 47
Figure 12: Still wine, Thailand, distribution channels by volume (%), 2007?08 50
Figure 13: Sparkling wine, Thailand, value by segment (THBm), 2003?13 55
Figure 14: Sparkling wine, Thailand, volume by segment (liters, million), 2003?13 58
Figure 15: Sparkling wine, Thailand, distribution channels by volume (%), 2007?08 62
Figure 16: Fortified wine, Thailand, value by segment (THBm), 2003?13 68
Figure 17: Fortified wine, Thailand, category growth comparison, by value, 2003?13 71
Figure 18: Fortified wine, Thailand, volume by segment (liters, million), 2003?13 74
Figure 19: Fortified wine, Thailand, category growth comparison, by volume, 2003?13 74
Figure 20: Fortified wine, Thailand, distribution channels by volume (%), 2007?08 78
Figure 21: Champagne, Thailand, value (THBm), 2003?13 84
Figure 22: Champagne, Thailand, volume (liters, million), 2003?13 87
Figure 23: Champagne, Thailand, distribution channels by volume (%), 2007?08 91
Figure 24: Global wine market split (value terms, 2008), top five countries 96
Figure 25: Global wine market value, 2003–08, top five countries 98
Figure 26: Global wine market split (volume terms, 2008), top five countries 100
Figure 27: Global wine market volume, 2003–08, top five countries 102
Figure 28: Annual data review process 129

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Thailand, value by category (THBm), 2003?08 22
Table 4: Wine, Thailand, value forecast by category (THBm), 2008?13 23
Table 5: Wine, Thailand, value by category ($m), 2003?08 25
Table 6: Wine, Thailand, value forecast by category ($m), 2008?13 25
Table 7: Wine, Thailand, volume by category (liters, million), 2003?08 27
Table 8: Wine, Thailand, volume forecast by category (liters, million), 2008?13 28
Table 9: Wine, Thailand, brand share by volume (%), 2007?08 30
Table 10: Wine, Thailand, volume by brand (liters, million), 2007?08 30
Table 11: Wine, Thailand, company share by volume (%), 2007?08 32
Table 12: Wine, Thailand, volume by company (liters, million), 2007?08 32
Table 13: Wine, Thailand, distribution channels by volume (%), 2007?08 33
Table 14: Wine, Thailand, volume by distribution channel (liters, million), 2007?08 33
Table 15: Wine, Thailand, expenditure per capita (THB), 2003?08 35
Table 16: Wine, Thailand, forecast expenditure per capita (THB), 2008?13 35
Table 17: Wine, Thailand, expenditure per capita ($), 2003?08 36
Table 18: Wine, Thailand, forecast expenditure per capita ($), 2008?13 36
Table 19: Wine, Thailand, consumption per capita (liters), 2003?08 37
Table 20: Wine, Thailand, forecast consumption per capita (liters), 2008?13 37
Table 21: Still wine, Thailand, value by segment (THBm), 2003?08 38
Table 22: Still wine, Thailand, value forecast by segment (THBm), 2008?13 39
Table 23: Still wine, Thailand, value by segment ($m), 2003?08 41
Table 24: Still wine, Thailand, value forecast by segment ($m), 2008?13 41
Table 25: Still wine, Thailand, volume by segment (liters, million), 2003?08 43
Table 26: Still wine, Thailand, volume forecast by segment (liters, million), 2008?13 44
Table 27: Still wine, Thailand, brand share by volume (%), 2007?08 46
Table 28: Still wine, Thailand, volume by brand (liters, million), 2007?08 46
Table 29: Still wine, Thailand, company share by volume (%), 2007?08 48
Table 30: Still wine, Thailand, volume by company (liters, million), 2007?08 48
Table 31: Still wine, Thailand, distribution channels by volume (%), 2007?08 49
Table 32: Still wine, Thailand, volume by distribution channel (liters, million), 2007?08 49
Table 33: Still wine, Thailand, expenditure per capita (THB), 2003?08 51
Table 34: Still wine, Thailand, forecast expenditure per capita (THB), 2008?13 51
Table 35: Still wine, Thailand, expenditure per capita ($), 2003?08 52
Table 36: Still wine, Thailand, forecast expenditure per capita ($), 2008?13 52
Table 37: Still wine, Thailand, consumption per capita (liters), 2003?08 53
Table 38: Still wine, Thailand, forecast consumption per capita (liters), 2008?13 53
Table 39: Sparkling wine, Thailand, value by segment (THBm), 2003?08 54
Table 40: Sparkling wine, Thailand, value forecast by segment (THBm), 2008?13 55
Table 41: Sparkling wine, Thailand, value by segment ($m), 2003?08 56
Table 42: Sparkling wine, Thailand, value forecast by segment ($m), 2008?13 56
Table 43: Sparkling wine, Thailand, volume by segment (liters, million), 2003?08 57
Table 44: Sparkling wine, Thailand, volume forecast by segment (liters, million), 2008?13 58
Table 45: Sparkling wine, Thailand, brand share by volume (%), 2007?08 59
Table 46: Sparkling wine, Thailand, volume by brand (liters, million), 2007?08 59
Table 47: Sparkling wine, Thailand, company share by volume (%), 2007?08 60
Table 48: Sparkling wine, Thailand, volume by company (liters, million), 2007?08 60
Table 49: Sparkling wine, Thailand, distribution channels by volume (%), 2007?08 61
Table 50: Sparkling wine, Thailand, volume by distribution channel (liters, million), 2007?08 61
Table 51: Sparkling wine, Thailand, expenditure per capita (THB), 2003?08 63
Table 52: Sparkling wine, Thailand, forecast expenditure per capita (THB), 2008?13 63
Table 53: Sparkling wine, Thailand, expenditure per capita ($), 2003?08 64
Table 54: Sparkling wine, Thailand, forecast expenditure per capita ($), 2008?13 64
Table 55: Sparkling wine, Thailand, consumption per capita (liters), 2003?08 65
Table 56: Sparkling wine, Thailand, forecast consumption per capita (liters), 2008?13 65
Table 57: Fortified wine, Thailand, value by segment (THBm), 2003?08 66
Table 58: Fortified wine, Thailand, value forecast by segment (THBm), 2008?13 67
Table 59: Fortified wine, Thailand, value by segment ($m), 2003?08 69
Table 60: Fortified wine, Thailand, value forecast by segment ($m), 2008?13 70
Table 61: Fortified wine, Thailand, volume by segment (liters, million), 2003?08 72
Table 62: Fortified wine, Thailand, volume forecast by segment (liters, million), 2008?13 73
Table 63: Fortified wine, Thailand, brand share by volume (%), 2007?08 75
Table 64: Fortified wine, Thailand, volume by brand (liters, million), 2007?08 75
Table 65: Fortified wine, Thailand, company share by volume (%), 2007?08 76
Table 66: Fortified wine, Thailand, volume by company (liters, million), 2007?08 76
Table 67: Fortified wine, Thailand, distribution channels by volume (%), 2007?08 77
Table 68: Fortified wine, Thailand, volume by distribution channel (liters, million), 2007?08 77
Table 69: Fortified wine, Thailand, expenditure per capita (THB), 2003?08 79
Table 70: Fortified wine, Thailand, forecast expenditure per capita (THB), 2008?13 80
Table 71: Fortified wine, Thailand, expenditure per capita ($), 2003?08 80
Table 72: Fortified wine, Thailand, forecast expenditure per capita ($), 2008?13 81
Table 73: Fortified wine, Thailand, consumption per capita (liters), 2003?08 81
Table 74: Fortified wine, Thailand, forecast consumption per capita (liters), 2008?13 82
Table 75: Champagne, Thailand, value (THBm), 2003?08 83
Table 76: Champagne, Thailand, value forecast (THBm), 2008?13 84
Table 77: Champagne, Thailand, value ($m), 2003?08 85
Table 78: Champagne, Thailand, value forecast ($m), 2008?13 85
Table 79: Champagne, Thailand, volume (liters, million), 2003?08 86
Table 80: Champagne, Thailand, volume forecast (liters, million), 2008?13 87
Table 81: Champagne, Thailand, brand share by volume (%), 2007?08 88
Table 82: Champagne, Thailand, volume by brand (liters, million), 2007?08 88
Table 83: Champagne, Thailand, company share by volume (%), 2007?08 89
Table 84: Champagne, Thailand, volume by company (liters, million), 2007?08 89
Table 85: Champagne, Thailand, distribution channels by volume (%), 2007?08 90
Table 86: Champagne, Thailand, volume by distribution channel (liters, million), 2007?08 90
Table 87: Champagne, Thailand, expenditure per capita (THB), 2003?08 92
Table 88: Champagne, Thailand, forecast expenditure per capita (THB), 2008?13 92
Table 89: Champagne, Thailand, expenditure per capita ($), 2003?08 93
Table 90: Champagne, Thailand, forecast expenditure per capita ($), 2008?13 93
Table 91: Champagne, Thailand, consumption per capita (liters), 2003?08 94
Table 92: Champagne, Thailand, forecast consumption per capita (liters), 2008?13 94
Table 93: Global wine market value, 2008 95
Table 94: Global wine market split (value terms ($m), 2008), top five countries 98
Table 95: Global wine market volume, 2008 99
Table 96: Global wine market split (volume terms, 2008), top five countries 102
Table 97: Leading players, top five countries 103
Table 98: Analysis of Thailand’s political landscape 105
Table 99: Analysis of Thailand’s economy 108
Table 100: Analysis of Thailand’s social system 111
Table 101: Analysis of Thailand’s technology landscape 114
Table 102: Analysis of Thailand’s legal landscape 117
Table 103: Analysis of Thailand’s environmental landscape 120
Table 104: Thailand population, by age group, 2003?08 (millions) 123
Table 105: Thailand population forecast, by age group, 2008?13 (millions) 124
Table 106: Thailand population, by gender, 2003?08 (millions) 124
Table 107: Thailand population forecast, by gender, 2008?13 (millions) 125
Table 108: Thailand nominal GDP, 2003?08 (THBbn, nominal prices) 125
Table 109: Thailand nominal GDP forecast, 2008?13 (THBbn, nominal prices) 125
Table 110: Thailand real GDP, 2003?08 (THBbn, 2000 prices) 126
Table 111: Thailand real GDP forecast, 2008?13 (THBbn, 2000 prices) 126
Table 112: Thailand real GDP, 2003?08 ($bn, 2000 prices) 126
Table 113: Thailand real GDP forecast, 2008?13 ($bn, 2000 prices) 127
Table 114: Thailand consumer price index, 2003?08 (2000=100) 127
Table 115: Thailand consumer price index, 2008?13 (2000=100) 127



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